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This is content that aligns with your audience’s interests while simultaneously generating demand for your product or service. Via Peg Corwin, massimo facchinetti 
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Design Beauty As Online Strategy Via Martin (Marty) Smith, malek
malek's curator insight,
April 25, 2014 8:50 AM
One Unusual trend we ignore In Digital strategy pay maximum attention to social media tools, digital tricks and marketing tips. But, we don’t always keep tabs on website design trends and evolution.
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From
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Let’s be honest, we don’t like to read big pieces of text. Text-heavy graphs are rather difficult for understanding, especially when dealing with numbers and statistics. That is why illustrations and flowcharts are often used for such kind of information. An infographic, or a visual representation of study or data, like anything else, can be done right or wrong. How to create a successful infographic? A good idea and a good design.
Stop by the link for more on what defines an infographic, what contributes to its popularity, as well as the various types of infographics and references for tutorials and best practices.
Additional topics covered include: The major parts of an infographic How to create an infographic Developing ideas & organizing data Research & sources Typography, graphics & color Facts & conclusions Designing & EditingVia Lauren Moss, Monique Walhof
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The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more. Via Lauren Moss, association concert urbain
Paul Mendelsohn's curator insight,
November 18, 2014 9:24 AM
Another great infographic on social media. This one on effective word count. Summary, to quote Shakespeare, "Brevity is the soul of wit." 
Reeda Malik's curator insight,
December 21, 2014 9:13 PM
Awesome representation of social media attention span metrics. 
John Norman's curator insight,
January 11, 2015 11:07 PM
Just when you think you're getting the hang of it someone tells you otherwise! No matter - we live and learn. Keep on trucking!
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Good tips from Brittany Berger of @eZangaInc. #SMS #Marketing Best and Worst Practices: http://t.co/CcBoJz0X4D
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Avoid creating content that does not convert or does not connect with your audience's needs, pains and interest. Focus on "Core content" which is the intersection of what your audience cares about and the value your business provides. See 5 customer research questions.