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I selected this article from Curatti written by Nazareth Qarbozian because it provides insights on the future of social media marketing.

The world of technology is changing the way we strategize our marketing

How Social Media Will Change This Year and Beyond

Mobile technology and social media have both transformed the way we do business online. In this exclusive interview I cover what's in store for marketers.

Qarbozian asks about how companies will handle these new changes and what automation looks like today.

Here's what caught my attention:

• While video is growing in importance content is still a vital component to building trust. It's best to focus on the pressing needs of your customers.

• The days of automation and impersonal communication have now passed. Messages are now more tailored and customized for the audience.

• As you stay on top of the latest trends and technology add influencers to that list. For example, Gen Z is a demographic growing in importance.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/VXnZ309c8L1

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Here's a look at the social marketing basics and how to avoid some very common mistakes.

I think it is very true that many businesses don’t do enough focus on the quality of their followers, but rather on the quality. They judge themselves by the number of their followers, but they don’t take into account whether their followers are actually paying attention to their posts. It is important to keep posting content regularly that engages the audience. If you don’t keep making interesting posts, you are bound to eventually lose your audience. It is a common mistake that marketers make that once they have followers, they have customers which is not true. It is their responsibility to make the followers their customers. I believe it’s also wise to limit a company to 3 or 4 platforms and too just use the ones that are highly relevant instead of being all over the lower tier ones. Your brand on social media needs to have a personality. Personalities are what make people unique and they are, also what can make a business unique.

Great stuff

I selected this article from Curatti written by Alexandra Malis because it provides new insights into how to better grow your Instagram community.

It's important to use organic methods to expand your reach on Instagram.

Improve Your Following on Instagram

Mobile audiences are drawn to authenticity. I agree that you can improve you numbers substantially while avoiding using bots and jailbreaking methods.

Malis shows how to use a quality tool that will enable your business to attract authentic followers.

Here's what caught my attention:

• Make your Instagram profile look appealing with professional tools and filters. Make sure your descriptions are clear with questions that engage the audience.

• Look for content in your niche that is similar to yours. Then start interacting with like minded accounts as you discover the most frequently used hashtags for their posts.

• Go beyond just liking photos on Instagram. Comments are an important part of your marketing strategy. Be careful not to cross over into a spammy conversation and be genuine in your approach.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/Ad60308WtBe

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

This content powerfully points out the massive shift that has happened in marketing today.  Is your company adapting?

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The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...