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Content Relationship Management and LinkedIn
You might have heard the term, or might even be using a CRM in your marketing and sales efforts. If not, you should be! According to Wikipedia, “Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects.” When using social media, and in particular LinkedIn, we have the ability to download some contact information about connections (1st level contacts). LinkedIn doesn’t really have a useful CRM within its UI (user interface) so its you might consider utilizing third party apps like Avectra’s Social CRM.
Wikipedia continues, “It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.” Read more: http://bit.ly/KM2EUx
Via Martin Gysler
Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here. Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed. Read more: http://bit.ly/KkfOb7
Via Martin Gysler
Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.
First, Create a Team
Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum. There is Work to Be Done Before Your Team Begins: There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing. Read more: http://bit.ly/M0gEc7
Via Martin Gysler
Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition! 1. Build strong, targeted social media accounts. Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer. Read more: http://bit.ly/LtgVRt
Via Martin Gysler
The penetration of Pinterest in social media proves two things: there is space for unique social media initiatives; there is a world beyond Twitter and Facebook – the current social media favorites.
If you thought handling Facebook, Twitter, StumbleUpon, Digg and LinkedIn were enough, add Pinterest to your list now.
What is Pinterest? Launched in 2009, Pinterest picks up speed in the last months of 2011 as an innovative visual social network, with eye-catching images pinned on online boards that build your collection of visual things online. Take a look at this Shareaholic January 2012 referral traffic report. Read more: http://bit.ly/HPeRkH
Via Martin Gysler
Get Organized and Be More Effective on LinkedIn Successful communications on LinkedIn can come down to this three-part process. Create a LinkedIn Checklist Create a Communications Calendar Schedule Your Communications LinkedIn Expert Advice: Create a LinkedIn Checklist of Daily Updates and Posts The first thing you are going to want to do is create a checklist for your daily communications. You can use any number of tools that come with your computer, or make your own checklist. A simple, easy and popular checklist tool you might use for your PC is RTM (Remember The Milk) http://www.rememberthemilk.com/ This is one of the most popular checklists around because it is intuitive and easy to use. Read more: http://bit.ly/I2Konq
Via Martin Gysler
Wo Hoo an amazing must-read post [note mg] The most complete guide you can get for LinkedIn groups without buying my book!
It’s Tuesday again – so time for another blog and #LinkedInChat. This week we are going to look more closely as groups. How to use them to Encourage, Entice and Engage with other LinkedIn members.
My first challenge today is to take my 40 page chapter on Groups and refine it into a few highlights you can use to really explode your group experience! Group engagement is one of the best ways I know up to start building strategic relationships. The nice thing about a group is that even if you are not connected with another member, you can still send the messages to that member. Read more: http://bit.ly/IlW1BP
Via Martin Gysler
If you want to be a great connector, you should read this post. The invested time will be pay back, for sure. [note mg] To succeed, who you know is just as important as what you know. In fact, relationships should be your top priority. The book Never Eat Alone talks about how to apply the timeless principles of relationships in the 21st century. It contains a lot of practical tips on how you could thrive in today’s world through your relationships. It’s one of the best books I read recently.
To give you the only gems, I’ve summarized what I learn from the book into 106 tips. Put these tips into practice and you will be a master connector who live a successful and fulfilling life:
1. Make other people more successful Real networking is about finding ways to make other people more successful. It is sharing your knowledge and resources, time and energy, friends and associates, and empathy and compassion in a continual effort to provide value to others, while coincidentally increasing your own... Read more: http://bit.ly/IX0HB4
Via Martin Gysler
Want the skinny on using Pinterest to promote your b2b marketing? Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon. 1. Advertising and infographics rule the b2b marketing pins Today, B2B marketers can get tons of great examples of award winning infographics and advertising campaigns on Pinterest. For that alone it’s an amazing resource. However, for other types of marketing, well, my fellow marketers, we have some work to do. Imagine a Pinterest page filled with pins of amazing fashion, inspirational interior design, stunning landscapes, and a screenshot of your low production value product demo video…um, it’s nice you have a presence, but how does that pin of a crappy screenshot of a crappy video look next to the rest of these other magnificent pins? Read more: http://bit.ly/Jc8ObA
Via Martin Gysler
Everyone tries to network, but few people do it well, often making the same basic mistakes. Here’s what not to do when you’re trying to expand or leverage your network: 1. Try to take before you give. The goal of networking is to connect with people who can help you make a sale, get a referral, establish a contact, etc. When we network, we want something. But at first, never ask for what you want. In fact you may never ask for what you want. Forget about what you can get and focus on what you can provide. Giving is the only way to establish a real connection and relationship. Focus solely on what you can get out of the connection and you will never make meaningful, mutually beneficial connections. When you network, it’s all about them, not you...
Via Martin Gysler
Social networking sites have each a unique protocol and don’t usually provide members with practical how-to advice to help use their sites effectively. They let us figure out the how-tos on our own. I share in this article my basic LinkedIn how-tos that may shorten your learning curve and save you time and frustration. They are merely suggestions, not rigid guidelines. If you have an idea or advice you find helpful, please share it with us in a comment. Here are ten tips for maximizing your LinkedIn social networking success:...
Via Martin Gysler
If you search the best social network for you and your business, here you'll find an amazing list
with few information about the niche that use it. [note Martin Gysler] This is a list of major active social networking websites and excludes dating websites (see List of online dating websites). For defunct social networking websites, see List of defunct social networking websites.
Please note the list is not exhaustive, and is limited to notable, well-known sites.
Via Martin Gysler
Want to create an expansive and powerful network? We asked LinkedIn's power users for their best tips. The rules of engagement on LinkedIn are fairly clear: first and foremost, you should only connect with people you actually know. Yet millions of people—yes, we're looking at you—are broadening their networks by connecting to people with whom they've never even had a discussion. The rules aren't black and white, but if you want to expand your LinkedIn database make sure to choose the right shade of grey. "One major pet peeve of mine when it comes to LinkedIn requests is when people who don't know you say you're a 'friend,' or that you have done business with them at their current company," says social media strategist Scott Swanay. "First of all, that's not true, and second of all, it's just lazy on their part—those are generally requests that I'll ignore."...
Via Martin Gysler
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Triberr’s Mantra Triberr’s mantra (or mission statement, if you went to business school :-p ) is to help bloggers be succesful. And to bloggers, “successful” means three things: Content distribution Content generation Engagement 1. Content Distribution This is where Triberr began. Triberr enables bloggers to form tribes and effectively establish a long-term Tear 1 supporter networks. Since everyone on Triberr is a blogger -and therefore audience builder- each share is worth much more than a share by your average Joe Facebook user. Gross generalization of course, but accurate for our purposes. Read more: http://bit.ly/KM4q8b
Via Martin Gysler
Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved! Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook. Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge! Preparation Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience... Read more: http://bit.ly/LEiFKi
Via Martin Gysler
A recent study has confirmed that the search engine Google is changing your brain and altering the way it works, seriously. But then again, this really shouldn’t come as a surprise since any new technology is going to change the way that our neurons fire and brain works. Anyways, a group of people got money for a study called “The Google Effect” led by Betsy Sparrow at Columbia University. Findings from the study led by Betsy were published in the popular journal, “Science.” How is Google changing your brain? What did The Google Effect study find? Contrary to popular myth that using the internet is making people dumber, that wasn’t what the researchers found. What they found was the fact that using the Google search engine causes the brain to reorganize its memories for information. Instead of relying on what is called “Rote memory,” people are using new technology such as their computers and Google to get the job done. In other words, instead of people using their brains directly to pull up information are basically saying, “I can just quick go Google it instead of try to test my memory.” Read more: http://ow.ly/beRij
Via Martin Gysler
Some of the smartest people I know continuously struggle to get ahead because they forget to address a few simple truths that collectively govern our potential to make progress. So here’s a quick reminder: #1 – Education and intelligence accomplish nothing without action.
It doesn’t matter if you have a genius IQ and a PhD in Quantum Physics, you can’t change anything or make any sort of real-world progress without taking action. There’s a huge difference between knowing how to do something and actually doing it. Knowledge and intelligence are both useless without action. It’s as simple as that. For some practical guidance on taking action, I highly recommend The Now Habit. #2 – Happiness and success are two different things.
I know an extremely savvy businesswoman who made almost a million dollars online last year. Every entrepreneur I know considers her to be wildly successful. But guess what? A few days ago, out of the blue, she told me that she’s depressed... Read more: http://bit.ly/JDTk5T
Via Martin Gysler
There’s a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don’t have a rounded analytics strategy, then you won’t have a solid understanding of how your campaigns perform. In addition, if you don’t have the mechanisms in place to easily see how visitor segments perform, then important questions could go unanswered. And that’s not good for enhancing your business.
Enter the Conversion Goal
Concepts in Web Analytics can get confusing. You have event tracking, conversion goals, success events, multi-channel funnels, profiles, filters, dimensions, regular expressions, etc. This is one of the reasons that too many companies slap a tracking code on their websites and call it a day. The problem is that an “out of the box” Google Analytics implementation will only get you so far. Sure, you’ll get the basics, but that won’t necessarily help you glean insights that can boost ROI.
Read more: http://bit.ly/HO3oZ5
Via Martin Gysler
Choosing the right name for your business can have a lasting impact when it comes to propelling a business to success. Here are tips in choosing the right one. Entrepreneurs fret over packaging and a host of other details as they get started, and then leave one of the most important aspects as an afterthought. The sad truth is that the right name can sometimes make all the difference when it comes to propelling a business to success, rather than just slogging on. Consider this: Would you like "Patagonian toothfish" on your plate tonight for dinner? Hmm… not so much? Ok what about "Chilean Sea Bass?" That's much better, right? Or another example is how Marion Morrison put on a cowboy hat, slung on a six-shooter and became "John Wayne." Read more: http://bit.ly/HWF3M0
Via Martin Gysler
To be a freelancer is sometimes a hard job. It need a lot of qualities and perseverance to be it for long time... What I like in this post, is that it speak not only about the advantages but also about the disavantages. [note mg] With more and more workers turning to freelancing, you may wonder whether you should freelance. Are you ready? What is the best path to take to become a freelancer?
In this post, I’ll identify five different routes people take to freelancing. I’ll discuss the advantages and disadvantages of each.
Path 1. Right After College Faced with a weak job market, many new graduates turn to freelancing to find employment. There are some positives and negatives to freelancing right out of school. Here are three advantages to freelancing right out of college:... Path 2. After Working for Someone Else Path 3. As a Part-timer Path 4. Job Loss Path 5. A Need for Flexibility Read more: http://bit.ly/JJl6IQ
Via Martin Gysler
Ok, back to Social Business. After the last few days where I have been blogging a number of different times about some musings on redesigning and refining further along the workplace of the future, it’s time to get down to business again and continue to share further insights around social networking / computing for business or the good old Social Business itself. By the way, stay tuned because very soon I will be putting together an article where I will explain why I’m going to move away from the social business concept into another one that I think is much more accurate and fitting in helping explain where we are today with the whole mantra behind Social. But till then, how about if one of these days you come to work and you bump into a rather controversial article, a superb read, actually, that questions the whole social business industry, right where it hurts the most: Social Networking for Business doesn’t count much on today’s CIO’s top priorities, after all. Disappointing or a huge opportunity? Both, eventually! Read more: http://bit.ly/IRUGGH
Via Martin Gysler
Note mg: You search a productivity tool in various categories, maybe you'll find it in this list: Categories Online Office Suites Online Calendars Online Documents Online RSS Readers Startpages Invoice Managers Time Tracking Services Goal Tracking Services Project Management Services To-do Lists Personal Organizers- calendars, to-do’s, etc. all rolled Sticky Notes GTD Tools Mind Mapping Tools Online Collaboration Tools Web-Based Operating Systems Misc. Productivity Applications Music
Read more: http://bit.ly/JbcWIL
Via Martin Gysler
With the rise of social networking sites like Facebook and LinkedIn, it has never been easier to build and maintain a network. One quick press of a button can bring a new person into your network, or remove one permanently. Make a quick scan of update feeds and you can feel up-to-date on what everyone around you is up to. Gone are the days when you had to set aside several hours a week to call connections to ask how their vacation was or how their family was doing. All the pictures are right there for you to peruse and comment on. MORE RELATED TO THIS STORY Facebook is about interaction, it's not about sales Developing a social media plan for your business How to build a great reputation online
Via Martin Gysler
It’s hard to tell whether it’s a case of correlation or causation, but according to a new study published this week, employees who are super active on social networking sites have a very different idea of what is appropriate workplace behavior than other workers. For starters, active social networkers — defined in the 2011 National Business Ethics Survey, a study published this week by the nonprofit Ethics Resource Center (ERC) as people who spend more than 30 percent of the workday participating on social networking sites — are much more likely to view their current jobs as temporary. 72 percent of active social networkers polled said they plan to change employers within the next five years, compared to 39 percent of non-active social networkers.
Via Martin Gysler
Understand social networking websites, how they work and what tools will make them easier to manage, so that you can put social media to work for you and your business. Helping you to understand social networking so that you can put social media to work for you and your business. Social network sites are growing popularity every day. Businesses can no longer ignore this social media trend. Instead, we should embrace these opportunities as affordable marketing tools for both online and offline businesses. Whether your business is large or small, you can make social media work for you. By engaging customers or potential customers through an online presence on a website, Facebook, Twitter, MySpace, LinkedIn or YouTube...businesses can spread the word about themselves to their target audiences. They can also cultivate a more interactive relationship with their current customer base and have more control over their online reputation...
Via Martin Gysler
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