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Digest...
Desire is made up of two key elements: individual incentive and social norms. Individual incentives At a basic level, humans are motivated to take action either to gain pleasure or avoid pain. In the context of your marketing campaigns, desire is created when people can see how your product or service can help them to either gain pleasure or alleviate pain. Social norms All that isn’t to say that humans will simply seek out whatever creates pleasure or alleviates pain with no thought to the consequences. We are inherently social beings and are driven to act in a way we believe will be considered normal. >> When including hero shots of your product or service on your landing page, use professionally-shot photography to increase individual incentive. >> When including pictures or screenshots of your product or service on your landing page, show them in the context of how they will help the user either create pleasure or avoid pain. >> If you have a number of noteworthy customers who use your product or service, feature them prominently on your landing pages. >> Whenever you can, collect testimonials from your customers to feature on your landing pages. To increase their relevance and efficiency, have them support the benefits you’ve listed on your landing page. >> If you have an impressive number of people who have signed up for your product, then feature that number prominently on your landing pages. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Digest...
So-called best practice #1: Never be clever So-called best practice #2: Lead with the benefit So-called best practice #3: Use short headlines There are very few facts in the world of copywriting and marketing, but here’s one I can stand behind: there are no best practices. There are only better practices. That’s why we test.
Because a “sure thing” doesn’t exist. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Digest...
If you want your audience to act, then you must make them feel the strongest emotion possible. What is your audience’s strongest emotions? Nearly all the research points to this fact: Negative emotions are the strongest. 6 Ways to Tap into the Power of Emotional Decision-Making 1. Place your CTA where the emotional message is the strongest. 2. Use emotions that people respond to or mimic. People copy the emotions that they see or feel in others. >> Use pictures of people expressing emotion. The right emotional images create the right behavioral response: conversion. >> Feature testimonials that express emotion. >> Tell stories that include emotion. 3. Use videos. 4. Use design features that are memorable. 5. Segment your users. 6. Use strongly-worded headlines. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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At the very least, consider creating a social media friendly landing page that presents one simple decision. -- > Keep the copy consistent with the voice your fans find in the social media wilds. -- > Keep visuals clean and in character with your social media aesthetic. -- > Don't ask for anything other than the conversion you need. -- > Save the Like, +1, Pin It, and other social media buttons for the confirmation page. -- > The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that suit the particular channel culture is enough to boost the conversion rate. -- > Minimizing copy and creating more visual calls to action may resonate better with Pinterest, YouTube, and Instagram audiences. -- > Creating landing pages to fit the channel enables more testing and a better understanding of your brand's social sphere of influence. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Digest...
1. Limit the copy around your video Research has shown that the more choices people have, the longer they take to make a decision. If watching your video is the main action you want visitors to take on your landing page, then avoid distracting visitors with other options on the page. 2. Optimize videos for SEO It is 50 times easier to reach page one of Google search results with a video than with a web page, likely because many businesses are neglecting to optimize their videos properly. And because competition for video is low, there are simple measures you can take to get the greatest ROI. 3. Keep the video short Wistia found that videos that were 90 seconds in length had a much higher drop off rate than videos of 30 to 60 seconds. Their study reveals that the longer the video, the shorter the engagement rate. While viewers watch approximately 81% of a 30 second video, they only watch approximately 62% of a 90 second video. 4. Place the video top and center Eyeview Digital ran tests to find the optimal placement of videos and found that videos placed on the top and center of landing pages outperform videos on the bottom of the page. When they A/B tested landing pages for online trading site eToro, they saw that the variation with a video across the top received a 32% higher conversion rate than the variation with the video on the bottom right. 5. Add post-roll animation In another test, Eyeview Digital found that adding post-roll animation to a video on TutorVista’s landing page resulted in a conversion lift of over 86%. A moving arrow that pointed visitors to the “subscribe” link made it very clear what action they should take. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Excerpt...
There’s a silver lining to all this bad news about friction: Eliminating friction is one of the easiest and most direct ways to increase your conversion rate. The process is simple: 1) Understand friction. 2) Find the friction elements on your site. 3) Remove the friction elements. If you visit your website right now and spend five minutes in friction-finding mode, I bet you will find at least three friction elements. Look at the small things, literally: -- > Is your call-to-action button above the fold or below it? Have you tested this? -- > Is there a clear click-path? -- > Does the button copy read well? -- > Are users tempted to watch videos, click offsite hyperlinks, or do anything other than follow the conversion funnel? -- > Is the font readable? -- > Are there distracting images? -- > Does the color appeal to the target audience? If you are unable to decipher for yourself the areas of friction on your site, here is a great tool to use – UserTesting. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Digest...
Dr. B.J. Fogg, a professor at Stanford University and the founder of the Persuasive Technology Lab, developed a model to explain what influences behavior. According to Fogg’s model, behavior occurs with the presence of three elements: motivation, ability and triggers. When the expected behavior doesn’t take place, it means that one of the three elements is missing. For instance, you may be highly motivated to eat organic foods, but if you only have access to Burger King for meals, it will be impossible to behave accordingly. Or you may be triggered to turn on your television when you see the remote, but if the television doesn’t work, you’ll be disappointed when nothing happens. When it comes to landing pages, the model can help identify where your visitors get tripped up along the way to performing a task – and ultimately, this insight can help improve conversions: -- > If people are seeking out your services or products online, they have some degree of motivation pushing them to do so. Your job is to key into that motivation with your copy. One of the ways friction arises is when there’s a disconnect between the visitor’s motivation and what’s presented on the landing page. -- > Ability speaks to how easy it is for your visitor to accomplish the desired behavior on a page, in regards to time, money, or cognitive resources. Again, this is where understanding your target market makes a significant difference in creating copy that will dispel friction. If your customer doesn’t feel as though he has the ability to take action because he is confused or the task is too difficult, chances are he won’t. -- > Trigger friction can arise for a variety of reasons. Maybe your CTA is placed before your visitors are ready to act, or maybe your visitors don’t understand what you’re asking them to do. In every case, it is likely that your CTA is not intimately tied to the motivation of your visitors. Along with ideal placement, creating triggers that are clear and logically move people down a desired path makes for better user experience. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Basic/ Introduction...
A free trial could be a great option to increase your leads, expose your business to the right market and sell more product. But if you keep this in mind and respect your visitors’ time, you can create landing pages that onboard hundreds of new leads per month. Let’s check out some free trial landing page examples to give you some ideas on how to boost your own conversions and increase your bottom line. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Basic/ Digest...
Below are a few easy mistakes copywriters can fall into, without even realizing it, when crafting content for landing pages: - Keywords, Keywords, Keywords: When your writing is so hyper-stuffed with keywords that your readers get lost, you’re making a classic content mistake. Keep in mind that a well-written landing page should include keywords in a way that isn’t obvious.
- Not Delivering: Your content must deliver on what your headline promises. Ask yourself: Is my landing page appropriate for my headline? Are visitors getting what I’m promising when they click over to the site?
- Writing to the Wrong Level of Consumer: A good tip to keep in mind with all copywriting is that good content is targeted content.
- Me, Me, Me: Your landing pages is not about you; it’s about your prospective customer.
- Treating Content Like Ad Space: Advertising might drive readers to your landing page, but it won’t keep them there. Your landing page is not a place to be flashy and salesy.
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Get your landing pages optimized for SEO in 7 simple steps - it's easier than you may think.
Intermediate/ Summarized...
1. Know your keywords 2. Make a good first impression with title tag 3. Treat META description like a sign board 4. Tune up your URL 5. Write a killer headline 6. Words, words, words 7. Mind visually impaired bots ____________________________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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____________________________________________________ ► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required! ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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"If your site’s landing pages are suffering from poor pay-per-click performance, you’re not getting customers to click past the first page or you just want the absolute truth on what really works — today so that you can start optimizing, testing, tracking and reaping the benefits — this is the guide for you. Whether you’re a small business owner just getting started or the head of a Fortune 500 corporation’s marketing team who needs real insights that get results — you’ll love this guide." ____________________________________________________ ► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required! ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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This infographic from Conversion Sciences shows necessary elements for a successful landing page.
____________________________________________________ ► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required! ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Want to join the online marketing 2%? In this video you'll learn how to fix the 3 landing page mistakes that sabotage almost every marketing campaign.
___________________________________ ► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required! ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Landing page software is essential if you want to build high converting landing pages. We compare Leadpages with Unbounce in this article.
Basic/ Excerpt...
Both tools are high quality with good functionality. If you don’t have a lot of knowledge about landing pages and you want to get high converting pages up and running quickly, then pick LeadPages. Whereas if you want more flexibility when you are building high converting landing pages, or if there is a team of people involved, then Unbounce is a good alternative.
___________________________________ ► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required! ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Research driven optimization, testing and marketing ideas.
___________________________________ ► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required! ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox: http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Basic/ Excerpt...
If you take a kid to a candy store, what happens? The kid doesn’t know what to get, and in many cases he or she becomes overwhelmed and confused as there are too many options. A Columbia University professor did a study in which she tested if more options lead to great sales. In a California gourmet market, Professor Iyengar and her research assistants set up a booth of samples of Wilkin & Sons jams. Every few hours, they switched from offering a selection of 24 jams to a group of six jams. On average, customers tasted two jams, regardless of the size of the assortment, and each one received a coupon good for $1 off one Wilkin & Sons jam. Here’s the interesting part. Sixty percent of customers were drawn to the large assortment, while only 40 percent stopped by the small one. But 30 percent of the people who had sampled from the small assortment decided to buy jam, while only 3 percent of those confronted with the two dozen jams purchased a jar. This study shows that offering more options isn’t necessarily the smartest thing out there. By reducing the number of options you are giving your visitors and by only offering them your best options, you are more likely to get them to convert into paid customers. ___________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Knowing the reading patterns of your website visitors can help you build a site that will help bring people back again and again. ___________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Basic/ Digest...
(These are the 10 factors upon which you should focus)
1. Write a Landing Page Headline With Some Impact 2. Orient Your Landing Page Visitors 3. Optimize Your Web Forms 4. Focus on a Single Goal 5. Learn How To Design For Conversions 6. Stop Using “Submit” 7. Be Clear About the Benefits (Not The Features) 8. Write Copy That Matches Your Offer 9. Make Your Page Legible 10. Drop the Useless Footer Links ___________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Basic/ Excerpt...
Only 16% of all landing pages are free of navigation bars. We understand, though, that it can be hard for you to remove navigational elements for reasons like these: -- > You don't know how to remove page elements like the top nav -- > Your CEO/CMO wants to keep the navigation for branding purposes -- > Your webmaster has limited time and "higher priorities" than to remove the nav If you face any of these scenarios, you'll need to make a valid argument as to why removing the navigational elements should be a priority that's worth additional effort. ___________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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![A Simple Guide to Optimizing Your Landing Pages [Infographic] - HubSpot | The MarTech Digest | Scoop.it](https://img.scoop.it/rbrVgVxKbrGQzNHLyxEZIvL6dadsvGA8m9WNoVsbzkY=)
![The Chemistry of a Successful Landing Page [Infographic] - Conversion Scientists | #TheMarketingTechAlert | The MarTech Digest | Scoop.it](https://img.scoop.it/4RIU_4sm-TRq_EvwAoiMU_L6dadsvGA8m9WNoVsbzkY=)
![The 3 Landing Page Mistakes That 98% of Marketers Are Making [Webinar Video] - Unbounce | #TheMarketingTechAlert | The MarTech Digest | Scoop.it](https://img.scoop.it/qALm879AcZK3iQUkbJNMYPL6dadsvGA8m9WNoVsbzkY=)
Blocking and tackling for not only landing pages, but any copy!