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![The What, Why & How of Infographic Creation [In an Infographic] | The MarTech Digest | Scoop.it](https://img.scoop.it/r5_JAq_aKiVoQHc7gmJzOPL6dadsvGA8m9WNoVsbzkY=)
An infographic explaining the what, why, and how of infographics and why they can benefit your marketing. 
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Easelly Easelly allows you to create your own infographics using its ‘Vhemes’, which are infographic templates that you can customise. It does a good line in icons and graphics too.
Piktochart We’ve used Piktochart to create some of our own infographics. It provides you with a choice of six free templates (more are available if you upgrade). Colour themes are easy to change, and you can create charts manually or by uploading CSV files.
Infogram Infogram is very easy to use, with six templates, and - infographics aside - it is also great for creating standalone charts.
Creately Creately is a ‘diagramming’ tool, which can help you to wireframe an infographic before putting it into production. It includes a new real-time collaboration feature, allowing you to work on a design with a colleague or client simultaneously.
Visually Visually has templates that allow you to create infographics based around Twitter or Facebook data. Alternatively, and if you don’t have the time to produce your own infographic, then check out the Visually marketplace. They start from $1,495 and typically take at least 18 days to produce.
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Begin the process with a good idea. Infographics often answer questions, provide compelling data, or demystify a process. So brainstorm for topics that will intrigue your prospects and customers, because compelling infographics achieve tremendous reach when they're shared with colleagues and networks. Then..
Create a skeleton and flowchart. You have a topic—now create the visual map that outlines where your infographic is going and how it will get there. Think of this stage as your rough draft, something to refine and polish as you move toward a final draft.
Pick a color scheme. Understated elegance is wasted in most infographics. Choose an eye-friendly color scheme that pops off the screen. Think bold and bright.
Choose eye-catching graphics. Your audience wants the info, but they're naturally drawn to the graphic. So select visually appealing components that attract a reader's attention.
Research. An infographic might have playful tone, but its information must be solidly credible. Don't put a single piece of data into a chart, graph, or illustration unless it's supported by an authoritative source.
Provide facts and conclusions. But remember, people don't read infographics like they read whitepapers, so skip the complicated presentation of facts and figures. Instead, use simple charts and illustrations that enable readers to grasp your evidence and conclusions at a glance.
Edit, edit, edit. Your infographic tells a story, and like any story it benefits from a careful editing process. The end result should be a clear narrative that flows logically from beginning to end.
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When should I publish my infographic? The most active time of day for social engagement usually starts in the late morning (though there is plenty of other data on the best time to post on social networks) and the ideal days for publishing are on either a Tuesday or Wednesday, which maps pretty closely to when you should announce news.
You should launch your infographic campaign early morning Tuesday launch would make the most sense here, from a day, time perspective. However, publishing your infographic might also hinge on whether you, your PR firm, or your infographic vendor have been able to land an exclusive with a publisher, in which case you’ll need to coordinate your release with theirs.
Also, it’s worth noting that the typical promotion “lifecycle” for an infographic lasts roughly a business week (Monday through Friday) before interest wanes. So it’s important to publish early in the week.
Where should I publish the infographic on my website? This is often the first question asked by clients once they receive the final version of the infographic image file. You should publish your infographic in two places: -Your blog as an announcement and “teaser preview” -In a resources-type section, where it will live ultimately and potentially where you might house all your “higher value” content and linkable assets
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