marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. 

Today's b-to-b CMOs must go beyond just customer acquisition to unite all customer interactions into a common consistent experience. Why now? Because b-to-b customers are increasingly wearing their b-to-c hats to the office, expecting to find Amazon-like experiences that will make or break how they view your brand. In fact, customer experience (CX) is playing an increasingly powerful role at each phase of the customer lifecycle, blurring the lines between the brand and CX.

"So what's a savvy b-to-b CMO to do? While in a recent Forrester survey only 43% of CMOs told us that they owned customer experience in their organization, it's time for b-to-b CMOs to step up and accept responsibility for defining the customer experience across the enterprise. To keep customer engagement high throughout the entire relationship with the firm, CMOs must implement strategies that extend the brand promise across all touchpoints with a consistent and exceptional customer experience. Success will require CMOs to use customer experience methodology and tools -- as well as customer understanding -- to merge brand, marketing, and companywide functional interactions into a unified customer experience strategy."

MarTech requires constant optimization to continually squeeze ever improving performance.

CMOs are no longer investing the majority of their budgets to customer acquisition, instead spreading their spending more evenly across the customer journey, says The CMO Club in a recent study [pdf] conducted in collaboration with IBM. The survey of 100 CMOs with annual marketing budgets of at least $1 million found 57% predicting an increase in overall budgets over the next 2-3 years, with spending growth expected across all stages of the customer journey.

MarTech is the best tool available to bridge the gap between Sales and Marketing. 

• "Positive Customer Experiences Reap Unimaginable Rewards for Your Business
• Customers Reward Brands for Positive Experiences
• Positive Social Experiences Lead to ROI
• Providing Positive Experiences Makes You Competitive
• With Positive Experiences Comes Benefits Unique to Your Brand

Key Takeaways

• Often, companies don’t realise that they aren’t meeting the expectations of their customers.
• Customer service matters on social media as much (if not more) than it does on your website.
• Customers who communicate with your brand on social media expect responses more quickly as well (placing more demand on eCommerce stores).
• Customers will reward brands for positive experiences, generate positive ROI, and establish your store as a competitor in your specific industry."

From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

MarTech is the best tool available to bridge the gap between Sales and Marketing. 

"Content marketing may be B2B marketers’ greatest current opportunity, but its appeal looks set to recede in the years to come in favor of other exciting opportunities, according to a new report [download page] from Econsultancy and Adobe. Instead, it will be customer experience (CX) emerging as the single most exciting opportunity for most B2B – and B2C – marketers.

Looking back at 2014, B2B marketers were most likely to say that content marketing (25%) turned out to be their biggest opportunity, ahead of others including the customer experience (17%), social (13%) and mobile (9%). Those results ended up being quite in-line with expectations at the beginning of last year, when B2B marketers predicted that content marketing (24%) and customer experience (15%) would be their most exciting opportunities.

CX is closing the gap, though, forecast by 21% share of B2B respondents this year to be their single most exciting opportunity. That’s only slightly behind content marketing (23%). Fast-forward 5 years, and CX becomes the most important opportunity, which the analysts theorize could be the result of content marketing becoming “business as usual.”"

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

Suffering from MarTech FOMO? We’ve got the cure. Contact us.

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

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