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At its core, a white paper should provide relevant information to the reader which they find useful and meaningful. By lending content that is beneficial to the user, there is a value-added aspect to the white paper’s delivery method. In addressing a problem-solving solution, readers will naturally be drawn to the material to satisfy their need. 
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![The Anatomy of an Excellent Whitepaper [Infographic] - Kapost Content Marketeer | The MarTech Digest | Scoop.it](https://img.scoop.it/Z-7Sh4JH_AhBXa0LemlKv_L6dadsvGA8m9WNoVsbzkY=)
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Wendy Brown Singer's curator insight,
September 30, 2014 12:26 PM
Don’t worry about things like incomplete sentences and non-standard punctuation? Nice tips for designing electronic white papers...except for that one. |
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But it has to be done right! A white paper about your product is nothing more than a pure promo piece.
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