"Google hangout are becoming popular. Hangouts are free video conferencing calls with up to 10 people, done via the Google+ website or mobile app. Ins

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Summary...

Britton sat down with Daniel Burstein, Director of Editorial Content, MECLABS, to discuss how starting in 2010, the team took a closer look at the structure of the webinar program at Adobe and changed the overall strategy of webinar content, invites, landing pages and follow up process. Through this transformation, the team discovered by starting with a "solutions" webinar instead of a "product" webinar, prospects gained value from the best practices learned rather than product demonstrations.

In this webinar, you will learn:

• How marketers can tell if a webinar attendee is sales-ready, or not

• How free trials fit into Adobe's webinar program

• How to provide quality content that leads to a sale

• What is the best way to invite people to a webinar

• How far in advance to promote webinars to your audience

Introduction...

Promoting a webinar more than seven days before the event can increase audience size 36%, even though most registrants sign up within a week of the scheduled date, according to a recent report by ON24.

In addition, the study, which was based on an analysis of more than 2,300 webinars from 500 organizations, found that sending a final email within 24 hours of the start time can increase registration 37%.

Here are 4 Tips for Improving Your Webinars

• Webcast attendees procrastinate. 64% register the week of a live webinar. And webcast producers should always do a “day of event” promotion blast to get last-minute registrants, as 21% register on the day of the webinar.
• TGIF! Send promotional emails on Tuesdays, since people register on Tuesdays more than any other day — and more than twice as many as on Fridays.
• Think bi-coastal. Most ON24 webinars start at 11 a.m. Pacific Time, when it is convenient for both coasts, thereby increasing registration and attendance.
• Anytime viewing. On-demand viewership is growing. ON24 benchmark data show that an average of 25% of those who registered for a webinar prior to the live date viewed the archived version of the event.

When Do People Register for Your Webinar?

Here are some quick stats on Webinar Registrations… click here to download the entire Webinar Benchmark Report.

Although the infographic is from last year (a reminder from Unbounce), it continues to beg the question: are webinars falling out of favor?  They continue to be a strong part of the content marketing effort, and should be done on a regular basis.  We know it's a pain, but well worth it:

• your audience reacts to worthy topics with registrations
• it's the basis for leveraged content, e.g., white papers, slideshare decks, podcasts, video, etc.

Embrace webinars!