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![Your Three-Step Road Map to Creating Viral Content [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it](https://img.scoop.it/WUlzqG8c5eFYSIjFM1AKAPL6dadsvGA8m9WNoVsbzkY=)
When marketing content goes viral, it's more likely due to planning and execution than luck. Follow these three steps for developing content that gets shared far and wide. See the infographic. 
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Only 1 percent of videos posted to Facebook actually end up going viral — but it probably helps if your video is square rather than horizontal or vertical, is engaging in ways beyond Likes, and/or is geared toward Spanish speakers, an analysis by social video production company Wochit found.
Marteq's insight:
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![5 Psychological Triggers that Drive Viral Marketing [Examples] - Maitre | The MarTech Digest | Scoop.it](https://img.scoop.it/JuEBhvXdxZYuPf6H62K6rKWwCjYPSNRaTxwW-1h4YRQ=)
Here are 5 psychological triggers that get your audience to open your emails, buy your products, share your content, and drive viral marketing.
Marteq's insight:
Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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Marteq's insight:
Viral works for cat videos and sports faux pas. For B2B? It's not about viral (an incredibly rare occurrence) but about referrals, recommendations, and built-in sign-ups. Call it want you want, but you need that functionality built into your offerings similar to the examples above.
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This infographic from WhoIsHostingThis offers a wealth of tips on how to make your video content go viral.
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What do you need to see your marketing info go viral? Check out these six principles and start applying them right away.
Marteq's insight:
The success rate for viral is extremely low. Regardless, these are decent principle by which all communiques should incorporate.
Aman Liu's curator insight,
September 28, 2014 9:03 PM
This Article shows Viral marketing provides brands with a fantastic ROI and once launched, it's effects are immediate and direct! 
Rebecca Pereira's curator insight,
October 2, 2014 2:14 AM
Key viral marketing principles companies should adopt! 
Jeshneil Prasad's curator insight,
October 2, 2014 9:53 PM
Very informative article that describes the exact nature of Viral marketing, what it is, represents and how businesses can use it effectively to promote advertising messages. Consisting of 6 principles that guide the medium it suggests that advertising should include incentives, ease of use, utilizing what's out there, friends, motivations and the ability for it to scale to the size of different campaigns.
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Making a viral video takes time and effort, and a few more secret ingredients. Here's all you need to know to make sure your videos go viral. ____________________________________________________ â–ş FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!
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Marteq's insight:
I think we'd all agree that there's a bit more than listed to make a video viral. Regardless, all good points.
Jennifer Wendt's curator insight,
July 17, 2014 2:24 PM
Interesting article on how to create a viral video
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In scientific research on what makes articles go viral, amusing stories were shared more frequently than less amusing ones. Advanced/ Digest... Berger and Milkman found that two features predictably determined an article’s success: how positive its message was and how much it excited its reader.
While emotion and arousal top the list, a few additional factors seem to make a big difference. First, he told me, you need to create social currency—something that makes people feel that they’re not only smart but in the know.
The presence of a memory-inducing trigger is also important. We share what we’re thinking about—and we think about the things we can remember.
Lists also get shared because of another feature that Berger often finds successful: the promise of practical value.
A final predictor of success is the quality of the story itself. “People love stories. The more you see your story as part of a broader narrative, the better,” Berger says.
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Marteq's insight:
Science behind velocity. Strongly encourage clicking through for the deeper explanation.
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Perhaps nothing is as effective and efficient in spreading your message as a viral marketing campaign. The idea behind viral marketing is to inspire people to spread your message for you.
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Marteq's insight:
The question about viral is this: to what degree has the viral message penetrated the specific members of your market?
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The Science of Sharing (Word of Mouth and Social Marketing) - Gartner | #TheMarketingAutomat
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Excerpts...
Unruly has released a comprehensive white paper examining various elements of branded video sharing, including the best day for launching a campaign and the creative factors that are most likely to make a video go viral. According to “The Science of Sharing,” the data is important as the researchers believe that “the success of ‘water cooler’ content can both be predicted and repeated.”
Of course getting the timing right is just one part of the equation – the creative itself needs to have certain attributes in order to elicit sharing activity, according to the researchers.
The white paper outlines a variety of psychological responses to videos (such as happiness, contempt, surprise, and anger) as well as social motivations to share (such as shared passion, reaction seeking and self-expression), indicating that in order to achieve a high share rate (ratio of shares to views), the video needs to elicit a “strong viewer response against at least one psychological trigger and multiple social motivations.” It’s important to note that the emotional response needs to be quite intense in order for the video to be successful: many of the videos analyzed tried for humor, but few managed to be seen as hilarious, sinking their chances at going viral to a greater degree.
By contrast, the videos that fared worst engendered low levels of “hilarity” and “surprise” and were subject to viewer confusion.
Fascinating paper, and worthy of a download 'n read.
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Contests and sweepstakes are a great way to promote a new product and grow email subscriber lists. Utilizing an existing audience to reach new prospects through email and social sharing is a tactic that expands the reach of an entire campaign.
This case study details how November Bicycles achieved a 488% increase in its email subscriber list, and generated 1,170% ROI from a month-long sweepstakes campaign built around a new product release.
This case study offers an 8 step process to setting up and executing on a contest. If you're thinking about a contest, you'll want to click through to understand the LOE behind setting up, promoting and managing the endeavor.
A very interesting ideas. Never really thought of using sweeptake to build up subscribers list.
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![The Myth About Viral Marketing | MIT Sloan Management Review [REGISTRATION REQUIRED] | The MarTech Digest | Scoop.it](https://img.scoop.it/kMpkCM3rsuPIGfH-x9Oow3CypPtktPfVAn033ftACFA=)
Viral marketing is an appealing idea, but it doesn’t describe how online adoption usually happens.
Excerpt...
“What we see is something qualitatively different,” Goel said. Most content, he explained, is adopted and dies out within one generation. In fact, less than 4% of adoption “cascades” the researchers studied extended more than one person away from the initial adopter.
For marketers, this research suggests that it may be time to abandon the idea that viral marketing via social media will frequently lead to, say, tenfold organic growth. What, then, accounts for those rare pieces of content — such as YouTube videos viewed by millions — that become extremely popular on the Web in a relatively short time frame? According to Goel, he and three other researchers, in yet-to-be-published research, examine more than a billion news stories, videos, images and petitions on Twitter and find that even many popular pieces of content are not truly viral in the sense suggested by infectious-disease models. About one in a million times, however, they find that content on Twitter does in fact “go viral.” Understanding what sets these rare viral events apart is their latest goal.
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Some actual data associated with the return from viral marketing methods, and we assume it would be even less for the B2B marketing realm. Not promising at all, and stick this in your back pocket should you face a HIPPO on viral marketing. Highlights...
The best any of these seven online scenarios did was to get passed along more than once in six percent of cases. That happened both for Yahoo Voice and Friend Sense. Goel isn’t using models, by the way; this is real world data.
For marketers, Goel’s research means it’s time to abandon the idea that viral marketing via social media will lead to tenfold organic growth.
But Goel has some good news for marketers: while things don’t go viral like the flu, they can get a 20 percent return – for every 10 adoptees of a conventional marketing effort, another two people will adopt something organically.
“Your business plan better not depend on 100x growth through word of mouth,” Goel says. “But 20 percent is nothing to scoff at. And you can put that into your business plan.”
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This is more than an opinion piece: it is a practical, thoughtful and validated plan to help you with your content marketing. Below is a checklist provided by the author, but if may be worthwhile to click-through to fully understand each line item...
You can’t always have all of these factors, so I've added a maximum score in parenthesis to help prioritize those factors that research has shown to be most important to sharing. If you rate your content at or near 100, it's likely that it has a far greater chance of going viral.
See the article at www.seomoz.org.
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Your Three-Step Road Map to Creating Viral Content [Infographic] - MarketingProfs
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