Video marketing specialist Vidyard has raised $35 million in Series C funding to further its efforts in video marketing analytics and the digital body language of audiences.

Last year was a busy one for Vidyard with the launch of new solutions such as Vidyard for Sales and Vidyard Live, which allows businesses to see details on individual viewers who watched a live video stream, including when they watched and for how long—details that aren't available with popular apps on the market.

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Vidyard has launched Vidyard for Sales, a new B2B video sales solution aimed at providing sales teams with tools to help increase sales and provide improved analytics on prospects and buyers.

Vidyard for Sales provides B2B sales teams with centralized asset management functionality to keep all video content in one place, as well as video personalization tools that allow names and logos to be added to videos for a customized feel. The solution also provides metrics on who is watching videos and for how long, so organizations can gain insights on what content is working and what's being skipped.

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