The State of Video Marketing in 2018
1. Video usage is on the rise.
--81% of businesses use video as a marketing tool -- up from 63%, the number reported in our 2017 survey.
--99% of those who already do use video, say they'll continue to do so in 2018.
--65% of those who don't currently use video, say they plan to start in 2018.
2. We watch a lot of video.
3. Marketers rely on video to help them do their jobs.

4. Consumers love video.
5. We love to share.

6. LinkedIn is poised to fly in 2018. Snapchat? Not so much.

1. Explainer Videos
2. Whiteboard Series
3. Webinars
4. How-To Videos
5. Testimonial & Case Study Videos
6. Product Demo

The following statistics prove it:

YouTube videos get more than 500 billion views each day.
In 2016, about 500 million users were watching Facebook videos each day.
82% of Twitter users watch video content on Twitter.
Snapchat fuels more than 10 billion video views every single day.

Every successful marketing video follows this basic story structure:
Opener
Problem statement
Solution
Call to action

8 Steps For Creating a Storyboard For Your Marketing Video
1. Establish a Timeline
2. Identify Key Scenes
3. Decide How Much Detail to Add to Each Scene
4. Write Your Script.
5. Choose Your Storyboarding Tool
6. Sketch Out Your Thumbnails
7. Annotate Each Scene With Details
8. Add Cuts

12 Perfect Video Types for the B2B Customer Lifecycle -

"Science of Social Video" infographic offers a snapshot into the evolving world of social video and the benefits for brands who are able to turn it to their advantage.

Only 1 percent of videos posted to Facebook actually end up going viral — but it probably helps if your video is square rather than horizontal or vertical, is engaging in ways beyond Likes, and/or is geared toward Spanish speakers, an analysis by social video production company Wochit found.

Wochit analyzed more than 5,000 social videos that were created by more than 100 publishers between March and May 2017. It compared the results to the three-month period between December 2016 and February 2017.

Marketers know that videos are effective, but how can you best use them? For 10 ideas on how to use explainer videos throughout the marketing funnel (and otherwise), see this infographic.

TwentyThree, the leading video marketing automation platform, announced an innovative cooperation with leading inbound marketing and sales platform — HubSpot. The new partnership would seamlessly bring video and marketing automation together.

ViewedIt is probably my favorite new online tool. It’s perfect for quick explainer videos that feature your talking head on top of a web page, presentation, spreadsheet, or anything else that might be on your computer screen. It’s free, and requires zero technology. You just download the browser extension, hook up your camera and mic (you can use your default laptop equipment if you like), press record, and then email the video to your recipient(s).

The leader in video email, BombBomb is a very easy-to-use system with great stats, and can even integrate into most marketing automation and CRM systems. It’s very good for sales teams, in particular.

Video is one of the most versatile and profitable digital marketing tools. Find out why, and learn how to make the best use of it in this inforgraphic.

• People want to know how to do stuff and offering them videos is one of the best ways to satisfy the need. Google says YouTube’s how-to searches are growing by 70% year over year.
• How-to videos convert incredibly well. Nearly one in three millennials say they have purchased a product directly as a result of watching a tutorial or how-to video about it.
• Unlike viral-type videos, how-to video content is easy to research (more about that below).
• Creating how-to videos doesn’t require big budgets either. You can create a high-quality how-to video in-house by using affordable tools I am listing below.

6 Tips for Making the Most of Twitter Video 

#1: Optimize for a Mobile Audience

#2: Let Viewers Suggest Content

#3: Align Video Campaigns With Events

#4: Start a Regular Video Feature

#5: Solve Customer Problems.

#6: Greet New Followers With Short Video Clips

• Forbes Insights found that 60% of people prefer watching video to reading text.
• If you’re using video to increase your conversion rate, consider placing the video player above the fold for the most impact. 
• The longer a video, the lower its engagement
• Videos should be between 401 pixels and 600 pixels wide
• Using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65%.
• In 2010, an Implix email marketing survey found that including a video in an introductory email increased the click-through rate by 96%. 
• Optimize your videos with the most important keywords using Serpstat

#1: Choose a 360 Camera

Facebook works with a number of stand-alone cameras, including the Nokia Ozo and the Z Cam S1, as well as some mobile accessories. The Giroptic IO, priced at $249, is a camera that plugs into iOS devices. The Insta360 camera, costing $129 to $200, has options for both iOS and Android devices.

#2: Make the Most of Your Location

A broadcast made straight to camera (a favorite of so many live video creators) can quickly become visually uninteresting. A 360-degree video will let your viewers look around your environment while they listen to you.

#3: Key Considerations for Mobile Live 360 Broadcasts

Shoot for broadcasts that last 10 to 20 minutes.

Secure an upload speed of at least 4 Mbps 

"What are chatbot-ready videos like? Short and to the point, like an SMS message, and persona-based. That doesn’t mean abandoning long-form videos. Existing videos can be repurposed to make them chatbot-ready and viewer-friendly with clickable chapters. Viewers looking for specific information can be directed to the appropriate chapter. Interactive video services like HapYak make this easy. They also make it easy for you to offer video viewers the opportunity to branch to specific information—just like a chatbot.

You can extract segments from longer videos to make them accessible in other contexts. You can make persona-based explainer videos. Your engineers and other subject matter experts can create stock (or personalized) answers to FAQs. They can add graphics with simple video tools like ViewedIt. Constructing your explainer and other videos in Q&A format, rather than in the usual problem-solution-benefits approach, will yield more chatbot-ready videos."

"Video content is now widely accepted to be the best way to reach your audience. At the same time, social media content consumption is moving almost exclusively to mobile. Given this dramatic shift from desktop to mobile, businesses can thrive in 2017 and beyond by posting video content optimized for the mobile user.

One great way to optimize for the mobile user is through the creation and distribution of square video (1:1). As shown in this study, square and letterbox format outperformed landscape in just about every test we ran. With mobile news feed space at a premium, the more real estate on a user’s screen your content occupies, the better.

From a marketing standpoint, we’d recommend that you begin to experiment with creating square video for social media. To do so, you can use a product like Animoto. Animoto is a cloud-based, drag-and-drop solution, great for everyday marketing videos – and you don’t have to be a true video marketing professional to use it."

1. Create Quick Clips for Social Content Using Promo by Slidely
2. Broadcast Live from Your Phone to Instagram, Facebook, and Periscope
3. Host a Webinar Using ClickMeeting

Consider the following tips for producing high-quality video landing pages:

• Start now. 
• Don’t let cost sway you. Video content is much cheaper to produce than most marketers realize. 
• Know your audience. Well-researched customer profiles are one of the most powerful tools in a marketer’s arsenal. 
• Consider how the video is optimized. 
• Make it relevant and valuable.