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How to Install Google Tag Manager and Universal Analytics | MarTech

How to Install Google Tag Manager and Universal Analytics | MarTech | The MarTech Digest | Scoop.it
From marketingtechblog.com - November 1, 2016 8:00 AM
For today’s article, I have 3 goals:

  • How to install Google Tag Manager on your Site (with some details for WordPress added).
  • How to add a user from your Agency so they can manage Google Tag Manager.
  • How to configure Google Universal Analytics within Google Tag Manager.
This article isn’t just written for you, it’s actually a step by step for our clients as well. It will allow us to manage GTM for them and continue to both optimize how external scripts are loaded as well as enhance their Google Analytics reporting.
Marteq's insight:

Excellent guidance!

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. 

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Eight ways Google Universal Analytics will change the way businesses use data - Econsultancy

Eight ways Google Universal Analytics will change the way businesses use data - Econsultancy | The MarTech Digest | Scoop.it
From econsultancy.com - April 24, 2013 10:09 AM
Universal Analytics is the next iteration of Google Analytics, and last month it launched into public beta.


Conclusion...


Overall, we’re looking at a lot of changes all introduced at one time; and right now, the digital analytics industry is still getting to grips with how to best work with the new features.


It’s certainly the most significant change the digital analytics industry has seen, and it’s going to widen the reach of analytics to more touchpoints across an organisation. “Data-driven” might have lost its meaning from over-use, but it’s about to have a whole new meaning applied to it. 


Universal Analytics is available now, free, for all current users of Google Analytics. You can’t upgrade directly at this time, but the official advice from Google is to create a new Web Property for Universal Analytics in your Google Analytics account, and run it alongside the current tracking code.


There’s a great walkthrough in getting setup at Kissmetrics and also under Google’s official documentation.

Marteq's insight:

If you're using Google Analytics (seriously: who isn't), then you'll need to (not want to) click through to review these 8 points. As we stated earlier, be prepared, and you've been warned.


  • See the article at econsultancy.com
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Universal Analytics: Switching to the Next Version of Google Analytics - KISSmetrics

Universal Analytics: Switching to the Next Version of Google Analytics - KISSmetrics | The MarTech Digest | Scoop.it
From blog.kissmetrics.com - April 11, 2013 9:06 AM
Back in October 2012, Google announced Universal Analytics as the next version of Google Analytics. The tracking code has been overhauled completely, and there are plenty of back-end improvements.


Introduction...


(T)hey just opened up the beta to the public.


Even though there aren’t any new reports (yet), you’ll need to switch over to Universal Analytics sooner or later if you want to keep getting access to the improvements in Google Analytics.


Full disclosure: moving to Universal Analytics isn’t a quick upgrade. You’ll need to set up a new property and replace all of the Google Analytics code on your site.


First, we’ll cover how to get Universal Analytics running. Then, I’ll walk you through the changes so you can make the call on whether you want to switch right away or hold off a bit.

Marteq's insight:

OK: Add this to your To Do list. It's coming, and we're all going to have to make the move eventually. This post from KISSmetrics provides a great review of what needs to be done, and the features Universal Analytics provides. The official overview is here.


You've been warned...


  • See the article at blog.kissmetrics.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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