Here are a few best practices to consider as you’re developing your transactional email campaign:

• Send it from a recognized ‘From’ address. 
• Use a subject line that clearly summarizes the purpose of the email. 
• Write copy that acknowledges and thanks the subscriber for their activity and conveys excellent customer service. 
• Include a recognizable and clickable brand logo and incorporate your brand colors to boost brand recognition.
• Use links that serve a specific purpose.
• Be friendly, informative, and timely.

 

Here are six types of transactional emails you can send your subscribers based on their behavior:

1. Email Address Confirmation/Registration Emails
2. Password Resets
3. Order Confirmation Emails and Purchase Receipts
4. Feedback Emails
5. Reactivation Emails
6. Website/App Extension Emails