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The MarTech Digest
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► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄
Marteq's insight:
Please don't gloss over the visual at the bottom. That of itself is of tremendous value! 
Scoop.it!
► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄
Marteq's insight:
If you were to choose one candidate for MVT, let it be landing pages! But I hate testing LPs as they are after the fact. I'd rather deploy PageCritiq, then go A/B or MVT.
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Hey you! Ya, you. Take a break from your A/B test for a minute and check out some of these awesome landing pages, conversion & A/B testing stats. Of the 25, here are the stats that caught my eye...
Marteq's insight:
1) Test and optimize everything. 2) I cannot believe that stats regarding landing pages. Actually, you need a PERSONALIZED URL (PURL) for each and every recipient! And that's easy to do!
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Implement these 3 user testing tactics to your landing page and you'll increase your conversion rate and find new A/B testing inspiration. Digest... User testing is not about boringness or lab coats, it’s about putting a computer in front of real people and learning from what they do.
But, the proof is in the pudding, so here are three ways that you as a marketer can benefit from user testing: 1) Find Out What People Do Before They Visit Your Landing Page Analytics tell you all about someone once they’re on your landing page, but what about everything they do before they arrive? Out of all of the possible sites, why did they choose yours? If you can have a deeper understanding of WHY people are coming to you, then you can use that information to give your visitors an even better experience. 2) Learn From Similar Landing Pages Often times you can learn just as much (or more) from watching people use landing pages that you’re not responsible for. You’ll generally be less defensive, and more open to some great feedback. 3) Start With Wireframes Next time you’re going to create a new landing page, don’t wait until it’s designed and developed to get it in front of real people. Instead, save your company time and money by testing the wireframes.
Marteq's insight:
Hell, I'd love pre-launch user testing. However, it's very often a luxury that we cannot afford (clients, us, you, etc.). But for those with significant campaigns coming up, you may want to explore this approach. And you may want to apply this approach to your new web site (or redesign).
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Key excerpt... While there is plenty of room for intuition in CRO, these gut instincts need to be put to the test, and regularly. After all, as data-driven as CRO is, it is not down to a science to an extent where certain changes will always produce similar results (hell, even actual science has a hard time with replicating results!).
Since different pages have different goals, one-size fits all strategy is never applicable. Conversion principles tested... 1.) Guarantees & Social Proof 2.) Abandoning the 3-Click Rule 3.) Me vs. You 4.) Dropping the Drop-down Status Quo 5.) Brevity & Conversions
Marteq's insight:
Moral of the story: TEST EVERYTHING. To blindly follow best practices puts you at risk of leaving opportunities on the table. Best practices are a great starting point, but NOT the end-all.
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Increase your landing page conversions by testing these 25 elements, including headlines, design, calls-to-action and more.
Marteq's insight:
I wouldn't call this elements to test as there are handful of elements that are not testable. Rather, see this as a checklist of sorts as you continue to fine tune your landing pages for the greatest return.
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Summary...
Marteq's insight:
Quick, helpful article as you consider LP testing and optimization.
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Ahhhhh....nope. There is no way in hell that A/B is more effective than MVT.