In the 2016 Testing Toolkit we include resources to craft, execute, and measure individual experiments, while building thorough research and ideation into your process. You’ll also find helpful tips from other Optimizely users, as well as tools for educating your colleagues about the benefits of optimization, and building adoption internally.

The toolkit includes:

Infographic of Test Ideas by Industry
Test Ideation and Hypothesis Generation Worksheets
Test Idea Prioritization Frameworks
Test Plan Template
Results Sharing Presentation Template
Testing Overview Presentation Template
Test Idea Submission Flyer Template
Testing Hackathon Flyer Template

Download the entire toolkit now.

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. 

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. 

marketingIO bridges the gap between your MarTech and your in-house experience. 

"Here’s a three-step process Sharp says marketers can use to better understand and profit from A/B testing results.

First, take that list of ideas you’ve got and throw it in the trash bin. Really. Some of those ideas are likely to be quite good, but are they important for you and your goals? Most of them won’t be. There is a need to avoid what Sharp refers to as the “curse of knowledge,” a sort of cognitive bias that can cause those with an abundance of knowledge or expertise to be blind to thinking about problems from different perspectives.

Next, listen to your customers and prospects. Ask the right questions. This sounds obvious, but are you really asking and listening to the reasons why people are—or aren’t—converting? Utilizing analytics tools like Qualaroo, which enable website surveys to uncover customer insights that lead to better business results, can be extremely helpful, allowing you to ask simple, straightforward questions like, “If you’re not going to sign up today, can you tell us why not?” Also, if your business offers customers and prospects live chat, carefully review what goes on with that project. There’s no point developing a customer-service process without checking in to see if it’s viable for your long-term business model.

Finally, use a framework to make decisions about what to test and when. You are not going to quadruple your conversion rate overnight, but just having a framework will be helpful. Test objectives in one to two sentences. Formulate and write down your hypotheses."

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. 

"I recommend using ordinary regression to control for all other stimuli. Regression modeling also gives insights into marcom valuation which can generate an ROI. This is not done in a vacuum, but provides options as a portfolio to optimize budget.

Let’s say we were testing two emails, test vs. control and the results came back non-sensical. Then we found out that our brand department accidentally sent a direct mail piece to (mostly) the control group. This piece was not planned (by us) nor accounted for in randomly choosing the test cells. That is, the business-as-usual group got the usual direct mail but the test group–which was held out–did not. This is very typical in a corporation, wherein one group does not work nor communicate with another business unit.

So instead of testing wherein each row is a customer, we roll up the data by time period, say weekly. We add up, by week, the number of test emails, control emails and direct mails sent out. We also include binary variables to account for season, in this case quarterly. TABLE 1 shows a partial list of the aggregates with the email test starting in week 10."

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

When it comes to AdWords advertising, ad copy variations are one of the most important elements to constantly be testing, especially as you only have two or three seconds to differentiate yourself from the competition. In a short amount of time you can double your click-through rate (CTR) with only a handful of ad copy tests.

As anyone who manages AdWords campaigns knows, any time you boost your CTR your Quality Score (QS) will go up, your cost per click (CPC) will go down and your overall campaign profit will increase as long as the landing page conversion rate remains the same.

One thing to always keep in mind is that you need to make sure your ad copy tests are scientifically accurate so that the results you get will provide a lasting benefit.

The good news is that I'm going to walk you through exactly how to conduct a scientific ad copy A/B test for AdWords and how to make sure your test results are statistically significant.

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.