Global marketing and sales services company TechTarget, Inc. (TTGT) today announced that its Priority EngineTM purchase intent insight platform now integrates directly with Marketo to help B2B marketing teams better fuel marketing automation-based efforts by leveraging TechTarget’s deep purchase intent resources. Priority Engine provides direct, detailed access to ranked accounts and named prospects actively researching enterprise technology purchases in specific contextually relevant markets. This information is critical to marketing and sales organizations looking to increase their programs’ effectiveness.

Through the Priority Engine/Marketo integration, marketers can automate prospect uploads to their own customized Marketo instances, enabling them to quickly and easily support granular content marketing campaign activity, MQL/SQL nurturing, ABM and more.

Leading technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of Instant ABM™, a new Account-Based Marketing (ABM) solution for B2B Technology Marketers. Instant ABM greatly reduces the complexity and time-to-value of getting started with account-based marketing by providing marketers with instant access to named account prospects, leads and project insight to quickly deliver ABM value.

TechTarget Instant ABM is an integrated solution that allows B2B Technology Marketers to run robust account-based marketing programs providing:

• Instant access to new, verified active prospects from named accounts, updated weekly
• The ability to directly influence prospects at target accounts through lead generation
• Detailed intelligence on accounts planning to purchase
• Data-driven account-based banner targeting 
• Continuous access to all of the above through TechTarget’s Priority Engine™ marketing intelligence dashboard.