"Are you using the right stock photos for your business? Follow these tips:

• Stick to your business. Make sure you’re always choosing images related to your industry.
• Pick a style. For a professional look, choose images with a cohesive style – same color grading, setting, same models, etc.
• Remember the ‘it’ factor. Find something in the stock photos to make your company stand out from all the other B2Bs. 
• Go from ideal to real. Utilizing an imperfect image emphasizes your businesses authenticity and relatability to clients. 
• Play the emotions card. The general public is set to be more responsive to emotions than to anything else. Play the emotions card and you will win them. "