And while StackShare is a space meant for developers, Beshawred has observed marketing tech vendors conducting their own research on the site. For starters, StackShare is a great source for leads for marketers. 

"It is about as close to organic traffic as you can get," said Beshawred.

Marketers are also using StackShare to research their competitors; namely to see who is using their competitors’ applications and what they are saying about them. They are also using it to see which integrations and other applications are most popular with their own tool, Beshawred said.

If some of this sounds like basic data that martech vendors should already know, consider the complexity of the space.