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"Over three years after its acquisition by LinkedIn, SlideShare this morning is getting deeper integration with the professional social network, a rebranding (now it’s “LinkedIn SlideShare”) and a new tool that allows users to clip out the best slides from presentations and save them to topic-based clipboards.

The added feature, simply called “Clipping,” has been in testing ahead of today’s launch with a number of SlideShare power users who have had early access to the tool in order to build out clipboards focused on everything from professional interests to personal inspirations.

Starting today, any LinkedIn SlideShare user can do the same."

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In my estimation, the reason why more experienced social media marketers gravitate toward Slideshare is that they eventually recognize that social media is about actions, not eyeballs. The “reach” offered by the larger consumer-oriented platforms is seductive, but if only a tiny percentage of your fans are seeing your posts in those venues, is the reach really reliable?

Slideshare’s audience is bigger than you might think, is terrific for lead generation, and is populated by people actively seeking information and resources (not dissimilar from a search engine, in that regard).

And that audience is hungry for information. It’s not uncommon to generate significant views and downloads for Slideshare presentations, including 24,000+ and counting for my presentation on reliable reach:

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Digest...

#1: Make the First Slide Irresistible

#2: Write SEO-Friendly Descriptions

#3: Include Links and Video

#4: Update Existing SlideShare Decks

#5: Use SlideShare Analytics

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SlideShare, LinkedIn's presentation-sharing site, is one of B2B marketers' most popular tools. According to the Content Marketing Institute's latest benchmark report, the service is used by almost half (41 percent) of B2B marketers.

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Today, SlideShare users can quickly and easily create compelling visual presentations and share them directly with our community of more than 70 million people, through a special integration with Haiku Deck. This marks our new phase of exploring tools that will help our users more effectively share their professional expertise and insights through the power of pictures – for content marketing, professional branding, and knowledge exchange.

Whether you start your presentation on Haiku Deck and publish to SlideShare, or create your deck directly on SlideShare, it’s an easy process.

Using Haiku Deck’s streamlined design templates and robust library of visuals, you can create presentations on SlideShare in three straightforward steps:

Craft your message: Choose the type of slide format you want and simply type your text.
Select outstanding images: Search millions of free, high-quality Creative Commons images to make a powerful statement or upload your own.
Choose a style: Pick from a range of fonts, background colors and design layouts to give your deck the exact look and feel you want.

"Before you begin, take a careful look at the slides in your existing deck. You'll want to use the following slide types for your social campaign:

1. Slides that need no explanation
2. Quotes that stand alone
3. Data or statistics that require little or no description
4. Slides that display interesting (and relevant) content, photography, or imagery"

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Digest...

Title:

-Go negative: According to a recent study by Outbrain, the average clickthrough rate on headlines in their distribution network withnegative superlatives was 69% higher than that of their positive counterparts.

-Include numbers

-Keep your title to about 55 characters

Cover:

-Text should be readable at small sizes

-Use high contrast colors

Length:

-Keep to about 60 slides

Include clickable CTAs throughout the presentation

-Do not place them in the first three slides

-Only place links in the middle of the slide

-Place important CTAs early on in the presentation

Make a CTA the last step of the Story

Disable SlideShare’s PDF download and create a specific CTA within the presentation to download a high-resolution version of the presentation.

If you're a PRO user, use the lead capture forms.

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Digest...

Analytics provides you with helpful insights that allow you to get to know who’s checking out your presentations, learn which sites are giving you the added boost, and measure and analyze engagement. You can find out who’s viewing your SlideShares, how they found your content — even where they’re located in the world.

Create a distinct brand identity with Profile Customization. You’ll be able to style your profile page with a customizable background image, organize your content so your uploads and favorite SlideShares appear on your profile, and curate the SlideShares that are most valuable to your audience.

Not ready to share your presentation with the world yet? Private Uploads allows you to share content with a select group of coworkers or embed presentations on intranet sites — and publish your work when you’re ready.

Showcase your professional Videos, such as conference presentations, marketing tutorials, and product demos alongside with your presentations, infographics, and documents to tell your story.

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