Here’s our top Slack integrations and apps for sales and marketing professionals (broken down by category):

Analytics
Business Intelligence
CRM
Contract / Document Management
Email / Communications
Project Management
Prospecting & Lead Generation
Social Media

"However, these are the questions I can’t answer with today’s tools:

• Why did this person buy?
• Who did they compare us to when it came to us vs. looking at competitors?
• What features are important?
• How will they define success with our product?

With all of those things, I can look at all the data available today and still have no idea.

The way that it’s built today, that type of stuff only gets there if a rep enters it into a field. “Here’s why this person decided to buy.” And in that case it’d be totally anecdotal, assuming they even bothered to do it.

Astro is bringing its bot for email to Slack and Alexa with a pair of new integrations announced today. Astrobot will allow users of those platforms to receive and manage messages from a set of connected accounts.

By invoking Astrobot, customers will be able to ask their home Echo speakers to help with email triage while they’re cooking and send emails without leaving Slack during the day. The Slack integration also allows users to view messages from Slack inside Astro’s email apps for Mac, iOS, and Android, alongside their more traditional messages.

With the rise of messaging, the traditional approach of forcing people to fill out forms and following up via phone or email is losing favor.

In order to optimize for long-term growth, marketing and sales teams need to adapt to changing customer communication preferences.

The future of lead generation might not be entirely form-less, but it seems likely that messaging will play a more and more significant role. And thanks to bots, using messaging for lead capture campaigns is not only possible, but scalable.

TOOLS. OPTIMIZATION.
CODELESS PRODUCTS.

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After unveiling a limited preview of Teams in November last year, Microsoft is now rolling out its collaboration and communication platform, positioned as a rival to Slack, more widely: Teams is now available, and free, for all 85 million monthly active users of Office 365, Microsoft’s suite of cloud services and apps as a web app and native apps for Windows, iOS and Android.

Along with it, the company is announcing some 150 integrations with third-party services like Asana, Zendesk and Hootsuite, alongside the ability to chat (with other humans or with bots), security services, customization options and more.

1. GetResponse

2. Trello

3. DrumUp

4. Mention

5. GrowthBot

6. StatsBot

7. Marker

8. Nurtz

9. Intro

10. Tettra

11. GIPHY

12. ARC

13. PredictHQ

14. Clearbit

15. MadKudu

16. DataFox

We spend a lot of time in Slack. For our team, it’s the easiest place to be notified of something that requires immediate attention. So ideally, we wanted our process to be facilitated through Slack.

We then spent some time drawing out different workflows with various tools that required zero engineering resources and ended up with a process facilitated through Slack, using Clearbit, Zapier, & Troops.

Slack has introduced a feature many users, particularly those in the media, will be ecstatic about: threaded replies. With this capability, the productivity app becomes more in line with Convo, Microsoft Teams, Facebook, and other products targeting the Future of Work space. But unlike many of these traditional apps, Slack has opted to shift these threads to the sidebar pane, removing the chatter away from the main conversation.

Officially called Slack Threads, the feature has begun rolling out today and will be available for all across the web, mobile, and desktop apps regardless of pricing tier.

Slack has launched a new way for you to communicate with colleagues, with the addition of video calling. Now you can not only message team members, but also call and now video conference, either one-to-one or group video calling. But there’s more to just seeing someone’s face — you can also include emojis within your chat, such as a hand raise if you want to ask a question, a thumbs up to express your approval, or anything else.

Video calling is rolling out over the next few days, but won’t be available for all platforms — you’ll receive all the features with Slack’s Mac and Windows desktop apps and also on Google Chrome, but if you’re on mobile, you can join video calls but can only share and receive audio.

• Reporting by Digiday found that, although brands and agencies never took to enterprise chat app Slack, they are now drawn to Slack competitors like Microsoft Teams and Facebook Workplace, which offer solutions technology that better fits their needs. Teams was announced just a few weeks ago, and Workplace launched in October. 
• Other reasons for the gravitation away from Slack might include the lower cost of Workplace in particular, and the fact that Slack is a standalone app, while the competition offers a robust suite of features that go beyond chat.
• Microsoft Teams isn’t formally released yet, but is being tested by companies that use Office 365; Facebook Workplace has already been adopted by more than 1,000 companies, including TBWA Worldwide, Weber Shandwick, Starbucks and Heineken.

On Tuesday, Slack said that its users will now be able to connect the two tools, reducing how much they would need to flip back and forth between them. Users can search their Salesforce data via Slack, create Slack conversation channels associated with specific items in Salesforce, and connect Slack to two other Salesforce products: SalesforceIQ and Quip, the Google Docs competitor the software giant recently acquired.

Perhaps a bit awkward is the fact that Salesforce offers its own workplace chat service, named Chatter. While companies often prefer to avoid promoting a competing product, Salesforce may see more value in working with Slack and making it easier for their mutual customers to work with both, than to attempt to convince them to use Chatter. The integration could also lead some Slack customers to sign up for Salesforce now that they can use it right from the Slack app.