1. Write short paragraphs
2. Keep your sentences short
3. Follow the four-syllable rule
4. Use subheaders
5. Use bullet points
6. Sprinkle in images
7. Add links to external sources
8. Create lists
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CT for the details.
marketingIO: One Source for All Marketing Technology Challenges. See our solutions. Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here.