Seismic announced the launch of its Seismic for Outlook solution, which aims to solve two distinct B2B sales problems: finding the right sales collateral at the right time, and personalizing it so that it is super-relevant.
When a salesperson is looking at an email in Outlook, they can invoke the Seismic plugin. A window opens, showing the full catalog of available sales collateral — everything from overview sheets, statements of work, and proposals to videos, training courses, and pricing sheets. In fact, it displays anything the business has created to help the sales team win the day. But that’s not the smart part.
When linked to Salesforce, a “suggested content” section appears that shows the best possible content for that recipient. This feature chooses content based on a number of factors, including where the prospect or customer is in the buying cycle and any current opportunities.
Predictive Analytics is the next step in Marketing Automation.
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