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Search is poised to experience a late-stage renaissance as several shifts in the digital media landscape push marketers toward search advertising. 
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Scott Brinker on why search marketers are uniquely qualified to lead in the new "martech era."
Marteq's insight:
I just don't know if the advanced techniques developed in Search are applicable in other areas of MarTech.
Click/tap to view the original article. This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing
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![[FREE] Catalyst Ranked Among the Top Search Marketing Agencies by Forrester | The MarTech Digest | Scoop.it](https://img.scoop.it/LwkNfRcQUpR_HwAzBnedwfL6dadsvGA8m9WNoVsbzkY=)
In the newly released report: “The Forrester Wave™: Search Marketing Agencies, Q1 2016”, Catalyst received the top scores possible for paid search, market research, media, and reporting and analytics.
Marteq's insight:
Free Forrester report compliments of Catalyst.
Click/tap to view the original article. This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing
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1. Optimize titles and tags using a sneaky trick
Marteq's insight:
Action: You definitely want to CT for the "sneaky" trick. Hint: they're smart, not sneaky.
RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.
#MarTech #DigitalMarketing
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1. The problem of landing page form creep (too many fields)
Marteq's insight:
rejaliclinic's curator insight,
May 22, 2017 8:34 AM
کلینیک دکتر رجالی متخصص کاشت موی طبیعی و پیوند موی طبیعی در ایران
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At the end of the 60-day campaign, we had the following results:
Marteq's insight:
See that fourth bullet? Absolutely!!! I don't know how many times I've come across the same results.
marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how. #MarTech #DigitalMarketing
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From
moz
Simply put, Search Analytics for Sheets is a (completely free) Google Sheets add-on that allows you to fetch data from GSC (via its API), grouped and filtered to your liking, and create automated monthly backups.
Marteq's insight:
Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic CTR.
Marteq's insight:
Smart, just friggin' smart. All of our children need to grow up to be Larry Kim.
Email your comments to joe@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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Social Media - Most enterprise marketers say paid social media is more effective than organic (unpaid) social media in helping their business achieve its goals, according to recent research from Clutch.
Marteq's insight:
NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x
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Google today said that it’s now automatically re-routing HTTP web requests for pages on the www.google.com domain through the more secure HTTPS protocol. The “S” at the end stands for “secure,” and it means your connection between your computer and Google is encrypted — more directly, this protects you from man-in-the-middle attacks and other hacks.
Marteq's insight:
NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x
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1) Paid search seems to rule the day, but don’t sleep on organic
Marteq's insight:
Bear in mind that mobile has overtaken desktop, and the first 4 search results on that tiny screen are paid.
NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
Has to be driven by social advertising.
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
Click through to copy/paste the code. Good stuff!
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From
memeburn
From today, Tweets will start showing up on Google Search on mobile devices. When users are searching on the Google app or any browser on their phone or tablet, they will find real-time content from Twitter right in the search results. iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.
Marteq's insight:
So the natural question is: how to optimize tweets so that they pop up on top. A whole new territory. Watch this space.
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Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.
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From
memeburn
MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.
Marteq's insight:
Search and social and everything else has to have a singular focus, based on what your audience's intentions may be. Benefits to this approach available when you click through.
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► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄
Marteq's insight:
This is consistent with other surveys that we've seen: search (SEO and PPC) is a top inbound priority.
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Marteq's insight:
This is the right approach, but a bit of caution: you could go crazy with tons of AdGroups matched with tons of ads and tons of landing pages. Be sure to use tools to assist you with this effort.
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Digest... 1. Businesses That Embrace Content Marketing Will Improve Their Search Engine Ranking 2. Hard Sellers Will Be Ignored 3. Advertising Will Become More Subtle as Ads Are Integrated With Content 4. More Businesses Will Learn Publication Is Only the First Step to Content Marketing 5. Content Marketing and Social Media Marketing Will Benefit Each Other 6. Content Marketers Will Improve Email Marketing 7. Hyper-Local Content Will Continue to Grow 8. Personalization Will Become Even More of a Game Changer 9. Reusable Content Will Grow in Popularity 10. Guest Blogging Will Rise Again 11. Vertical Content Channels Will Increase Profits 12. Content Marketing Budgets Will Continue to Grow
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Marteq's insight:
#1 and #8: that's the list. And with regards to #8: we're talking deep personalization
Lead Generation Channel's curator insight,
February 2, 2015 12:59 AM
Very informative read...Check it out
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Digest... 1. It’s There When They Are Searching 2. It Can Complement Your SEO Efforts 3. It Provides the Ability to Change Messaging in Real Time 4. It Can Have a Broad or Targeted Reach 5. It Can Provide Lift to Other Marketing Strategies
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Marteq's insight:
Like anything else, you can test to see if there are any advantages to add SEA to your inbound effort. At the very least, you can use SEA to test different messages. But if you do test, be sure to test social advertising with it so that you can contrast/compare.
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Digest... Here are some specific search and localization practices to consider including in your strategy: 1. Have a Clear Localization Commitment for New Products It's important to differentiate between concepts of "country" and "language." So it's best not to use flags to represent languages. Also don't limit support to the official language(s) of a country/region. Some languages may need to be supported even though they don't have official status. Finally, since languages don't have borders and need to be supported globally, it's key to capture users' preferred language(s) so you can serve them in their language independently of their location.
2. Tight Alignment Between Localization Stakeholders Once a localization strategy is in place, there must be a commitment to localization vendor search marketing training. By doing vendor and reviewer training in region, you invest in their success.
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3. Adhere to an SEO Localization Workflow Process Having a defined and agreed upon process keeps all stakeholders informed, communications clear, and deadlines adhered to. Below is a step-by-step summary of our localization workflow process: 1-Future launch event initiated by a business unit or product introduces a need for new content to support future products 2-North America and in-country keyword research begins 3-Localization process started with International program managers and country-specific localization vendor reps 4-Final review and agreement on keywords based on local nuance, intent, and in-country demand initiated 5-Content localized using keywords (mapped to content, videos, images, and other assets) and integrated with overall SEO best practices 6-Localized content goes live and quality assurance (QA) completed to ensure accuracy
4. Establish a Clear Localization Review Process Between Stakeholders The review steps mentioned above are a necessary step in localizing marketing copy. Without it, very easy for errors to show up. Our marketing localization team works in partnership with our vendors, geo leaders, reviewers, our search team, and the international Web team to review, QA, and implement SEO practices on our websites.
Marteq's insight:
If global search is a part of your agenda, this article is an excellent resource.
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Search Engine Marketing - The way people engage with Google search engine result pages (SERPs) has changed significantly over the past decade, according to a recent report from Mediative. ___________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
But this doesn't change: left side then down. And the top 4 have never been so important.
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__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
Thus the continued importance of G+. Wish LinkedIn was in there somewhere.
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![How to Actually Get Found in Search in 2015 [Infographic] - HubSpot | The MarTech Digest | Scoop.it](https://img.scoop.it/NapuENNMaxp9KCZnGDNumvL6dadsvGA8m9WNoVsbzkY=)
![How Google Determines Search Results [Infographic] - Socially Stacked | The MarTech Digest | Scoop.it](https://img.scoop.it/gzUQx_kb7DRy-PFiy-tPv_L6dadsvGA8m9WNoVsbzkY=)
Search Advertising Enters 2018 On The Cusp Of A Renaissance - Forrester
It's possible, but I tend to think that blind outbound efforts will continue to dissipate.
This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing