Viral Marketing: Month-long sweepstakes generates 1,170% ROI and 488% lift in email subscribers | MarketingSherpa | The MarTech Digest | Scoop.it
From article - April 22, 2013 7:01 AM

Contests and sweepstakes are a great way to promote a new product and grow email subscriber lists. Utilizing an existing audience to reach new prospects through email and social sharing is a tactic that expands the reach of an entire campaign.

This case study details how November Bicycles achieved a 488% increase in its email subscriber list, and generated 1,170% ROI from a month-long sweepstakes campaign built around a new product release.