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Good news is that if you search wisely you can find tons of free responsive email templates online. 
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"Today, Gmail announced they will begin supporting <style> and media queries later this month. This is huge news for the email community, and will have major implications on email design and development.
Gmail has not historically supported classes or id’s in the <head> of an email, which forced email designers to use inline CSS to style their emails. Now, Gmail will support embedded CSS with classes and id’s, which removes the need for inline CSS in Gmail. This also means Gmail will finally support media queries—and responsive email."
Marteq's insight:
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Fluid hybrid design, a new email marketing trend, reduces the reliance on the media queries typically required for responsive templates to help the email vendor faster and more consistently across different email clients. Only 7.9% of marketing professionals said they use fluid hybrid design. Many still just use responsive templates, indeed 56.9% of respondents said they do. Nearly 20% of marketing professionals said they use both.
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![Movable Ink | US Consumer Device Report 2015 Review [FREE REPORT] | The MarTech Digest | Scoop.it](https://img.scoop.it/or_PBFdspstRDmnV2jp15fL6dadsvGA8m9WNoVsbzkY=)
Movable Ink's 2015 US Consumer Device Preference Report provides deep insight into consumers’ adoption and use of smartphones, tablets, and desktop computers, and how they engaged with email throughout 2015. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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Marteq's insight:
Far more detail when you click-through. Responsive really isn't optimized for mobile UX.
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Marteq's insight:
As many of you know, creating responsive copy is one thing, but creating a responsive image is another. This is a quick guide that gives you the code you need for single, two and three column layouts.
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Marteq's insight:
Just drop your HTML in and let it convert. Check to see if your current provider offers the same capabilities.
Georgina Fisk Chu's curator insight,
January 31, 2015 2:01 PM
As big advocates of email marketing we spend a lot of time customizing formats for customer segments. Sometimes it's nice to leverage lessons-learned from others. Here's 5 free and responsive email templates found and shared by @kapost.
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How to Justify Responsive Email Design and Where to Get Help! by Douglas Karr on Marketing Technology Blog ► Receive a FREE daily summary of The Marketing Technology Alert ◄
Marteq's insight:
Great collection from one of the best marketing tech blogs out there. Click through to access the links.
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Justin Hipps, MBA's curator insight,
May 5, 2015 11:53 AM
Great insights & actionable information - CONTINUE READING: https://litmus.com/blog/the-science-of-email-clicks-the-impact-of-responsive-design-inbox-testing #ResponsiveDesign #EmailMarketing
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Marteq's insight:
Responsive should be a given at this point. If not, then make the changes NOW!
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Mobile email use is increasing, with about 50% of email being opened on a mobile device. The majority of mobile email opens are on iPhone, with Android and iPad remaining relatively equal.
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