Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Scoop.it!
Fresh on the heels of Facebook announcing a major overhaul of how its News Feed delivers content to users, Google has decided to get in on the user experience party, too. Per an announcement from Jon Krafcik, Google’s Group Product Manager of Data Privacy and Transparency, the search juggernaut is building on the “Mute this Ad” feature it rolled out in 2012. 
No comment yet.
Sign up to comment
Scoop.it!
"The purpose of remarketing is to catch up with visitors after they leave a website and re-engage them in an attempt to bring them back to the platform. In general, over 90% of people visit a website and leave without converting. The key benefit of remarketing is it gives brands the opportunity to get in front of the eyes of those who have already expressed interest. The desired outcomes are to:
Although the concept of remarketing can take many different forms, the message is typically a reminder to complete an action or to present new, personalized content to help prompt a buying decision.
Marteq's insight:
One of the best articles on the topic that I've seen. Full of the information you need.
Click/tap to view the original article. This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing
Scoop.it!
You might have heard about LinkedIn Matched Audiences. That's an all-encompassing expression that refers to the various types of LinkedIn remarketing.
Marteq's insight:
This is a step-by-step instructional, making it quite easy to execute.
Click/tap to view the original article. This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing
Scoop.it!
Retargeting: Based on your activity on its website, a brand harnessing the power of retargeting uses cookies to strategically place ads for you to view elsewhere on the web, even while doing something entirely unrelated to shopping. It’s that simple. Conducted through third party networks, retargeting is an affordable solution to reach leads. In addition, it packs a big ROI punch: Retargeting boasts average click-through-rates (CTRs) up to 10 times higher than regular ads. It’s also accessible enough that even social media giants like Facebook have retargeting options that cater to businesses of all sizes.
Marteq's insight:
STRONG recommendation: retarget before engaging in social advertising.
marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing. Go here to submit RFQs. #MarTech #DigitalMarketing
Scoop.it!
"Remarketing lists for search ads (RLSAs) allow Google AdWords users to customize search network campaigns to target users who have completed a desired action on their website. This targeting can allow advertisers to target a specific audience already familiar with the brand, while leveraging budget to maximize ROAS.
Marteq's insight:
Yes, it's eCommerce slanted, but you can see how it can be applied to B2B.
Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Scoop.it!
1. Activate dynamic remarketing ads
Marteq's insight:
NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x
Scoop.it!
There are three core components of setup required to create and activate a remarketing campaign for your Google AdWords account.
Marteq's insight:
Simple! CT for details.
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Scoop.it!
The 4 Cs stand for content, cookie duration, creative and context.
Marteq's insight:
CT for more details. Nice primer.
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Scoop.it!
Remarketing requires the use of tracking codes inserted into your website, and implementing them poses its own challenges, both in terms of technical expertise and time. To simplify the process, most platforms are now moving towards universal code – customized tags which can be entered on your site just once, then utilized over and over for different purposes, as opposed to having to insert a new tag every time you want to track something. And now, Twitter’s joined this trend, introducing a new universal website tag for all advertisers, globally, to help them better track and utilize web traffic data.
Marteq's insight:
Scoop.it!
One of the more effective ways to use retargeting in a gentle lead nurturing sense is by using Facebook’s retargeting tool. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
Please click through for more details. But please consider remarketing as a part of your program.
Scoop.it!
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Scoop.it!
From
moz
This week we're chatting about remarketing to people who've already visited your website and then left, or already interacted with your niche, your service, your community, and then gone off somewhere else. In today's Whiteboard Friday, Rand discusses how to get back in front of folks who have visited your site or engaged with your industry, new options in retargeted ads, and offers some best practices to follow. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
Click through for Rand's 9 minute discussion.
Scoop.it!
MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.
Marteq's insight:
FYI: Twitter is managed differently than Google.
Scoop.it!
Digest... Step #1: Code Your Site Step #2: Determine and Create Your Audiences Step #3: Identify Your Cookie Period Step #4: Choose Your Keywords Step #5: Choose or Create Ads Step #6: Map Audiences to Campaigns Step #7: Set Your Bids Step #8: Be a Scientist
► Receive a FREE daily summary of The Marketing Technology Alert ◄
Marteq's insight:
And yet another primer on remarketing. It's a remarketing kind of day.
Scoop.it!
Digest... When creating an ad for your remarketing strategy: → Include a strong call to action. This should go without saying. Make sure there’s a prominent button and a strong reason for users to click. → Keep your ad consistent with brand standards.Anything outside of your traditional logo, colors, and voice could make users leery and reduce their likelihood of clicking. → Use an ad that can work consistently across multiple ad sizes. This way, you can maintain a consistent message and feel while maximizing your potential placement. Not all sites will support every ad format. → Use multiple formats. If your main ad is an animation, be sure to include a still image version and a text version in each ad group as well. This will ensure some visibility even in sites that do not support animations or image ads.
► Receive a FREE daily summary of The Marketing Technology Alert ◄
Marteq's insight:
An excellent primer on the to do's behind getting remarketing going with Google.
Scoop.it!
Digest... Retargeting, also called remarketing, can be a very powerful tactic, particularly in the complex B2B sale. This MarketingSherpa case study takes a look at a straightforward retargeting campaign that led to a 278% increase in conversion for a requested demo over the first 60 days of the effort.
Step #1. Conduct an audit of existing marketing activities Step #2. Create the banner ads Step #3. Identify prospects to retarget Step #4. Execute the retargeted banner ads After website visitors were cookied and placed in the retargeting campaign, they would begin seeing Postano's banner ads on websites that were part of the Google display network.
► Receive a FREE daily summary of The Marketing Technology Alert ◄
Marteq's insight:
You could also say that this is a successful case study around the use of the Google display network. It may not be for you, but that doesn't mean retargeting should be ignored. Just the opposite: retargeting is a must-do for any B2B marketing effort.
Scoop.it!
![The Power of Remarketing in PPC [Infographic] - B2B Infographic | The MarTech Digest | Scoop.it](https://img.scoop.it/x6XHkRYbkhv8OjPUuwyq__L6dadsvGA8m9WNoVsbzkY=)
___________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Scoop.it!
Excerpt... Don't >>Send the exact same email campaign a few days later to your entire list or even non-responders. >>Plan the efforts in a silo. Bring key digital stakeholders to plot how to best get the sale, regardless of channel. >>Don't skimp on killer creative and content and make sure it is compelling on mobile. >>Don't forget to test some of the seemingly minor things that could move the needle like call to action wording, pre-header. >>Don't forget to leverage technology outside of the email channel - especially retargeting - which can potentially keep the engagement going after the email. >>Don't forget to deliver awesomeness to the inbox in some shape or form.
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
Scooped only the don'ts, as they are more do-like. Pls click through for the rest.
Scoop.it!
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Scoop.it!
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
Absolutely applicable to B2B. Any non-social inbound program needs to incorporate remarketing, especially with regards to the Rule of 7.
Scoop.it!
Intermediate/ Digest... RLSAs become a very powerful tool for search marketers, especially as personalization continues as a trend across the digital landscape. Here are three things you can do to fully take advantage of RLSAs. 1. New Keyword Targeting Are there keywords that typically don't perform well for you when targeted to the general market, but would be great keywords if you could only target previous customers? RLSAs allow you to do exactly that.
2. Bidding or Even Displaying an Ad If you know a current customer is coming back and searching on a branded term most likely to service their account, you can choose to not display an ad or reduce your bid for that customer and allow them to use your organic search ad.
3. Targeted Ad Copy Want to welcome back a previous customer, or cross-sell a specific product given a recent purchase? This ability is available via RLSAs. Having more than one ad copy in rotation was always best practice as a test, but testing that ad copy with data-driven insights can change the game.
____________________________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
Remarketing Lists for Search Ads (RLSA): It should be a standard part of everyone's AdWords' arsenal.
Scoop.it!
Basic/ Digest... -- > Set clear objectives. It’s as true for remarketing as it is with any marketing practice: it’s hard to measure success without clear goals. -- > Test everything. You’ll see the best results from remarketing when you test every campaign you try. -- > Segment specific audiences. Set up website metrics that collect specific audiences from your site’s existing traffic – people who spend a certain amount of time on a specific product page, people who exit at the call-to-action page, etc. -- > Create custom messages. Craft your messages to your established targeted groups. -- > Limit your ads. To avoid annoying followers or turning off your audience, implement limits as to how and when your remarketing efforts will display. -- > Use remarketing in multiple formats. There is more than one way to use remarketing, so don’t let yourself get locked into the box of thinking it’s only about Google AdWords or only about your PPC campaigns. There is also email remarketing, site remarketing, search remarketing, social media remarketing, etc. Each one presents potential value for converting specific groups of leads into customers.
___________________________________ ► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!
► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
The last point is the best point: using remarketing in multiple formats.
Scoop.it!
The Complete Guide to AdWords Remarketing Best Practices | WordStream | #TheMarketingAutomat
|
|
What Google’s New Ad Settings Mean for Your Remarketing Campaigns | WordStream
It's a dent into remarketing across the Google advertising network. Just. Be. Relevant.
This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing