"Rapid Prototyping
Rapid prototyping is a design process used to create an early working, interactive, and visual model of your martech solution. It consists of many traditional design products (e.g. wireframes), but also some new features that take it from being just a design to an interactive model.
A rapid prototype consists of the following:
- Screen flows
- Wireframes
- Low-fidelity prototype
- High-fidelity prototype (including interactive components, e.g., buttons and navigational features)
Minimum Viable Product (MVP)
A minimum viable product (MVP) is the first working version of your martech solution. An MVP contains the bare minimum set of essential features and functions required to be deployed and released to a group of early adopters —‚ customers or team members who will use your martech platform and provide honest and valuable feedback."
These same concepts apply to MarTech implementation.
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