When should marketing technology vendors target prospects? Newly-released results from a LeadJen study [download page] identify the best times of the year, week, and day to target marketers, based on a study of lead generation campaigns over a 4-year period that generated almost 1,600 appointments. The analysis indicates that Fall is by far the best season for prospecting, with 38% of appointments set during the September to November period. There also appears to be a clear preference for appointment-setting during the middle of the week.

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Freshly uploaded to our Whitepaper Library (powered by PaperShare) is a publication designed and developed for Salesvue by our agency. The whitepaper is called, Why You Need a Sales Prospecting Process.

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