I hate 99.99% of press releases that hit my inbox. Those sloppy cut-and-paste jobs make me cringe. However, now and then, I receive press releases that make me want to learn more about the newsworthy event.
Summarized...
I thought I’d stay on the sunny side of the street and share seven traits about press releases that DO get read.
1. A Zippy Email Subject Line
2. A Decent Greeting
3. Clean, Crisp Lines
4. Well-Written Summary of What’s Up
5. Bullet Points
6. An Invitation to Talk More
7. A Shareable Piece of Content
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