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In press responsiveness, Gen Xers and Millennials rule. Gen Xers (age 35-44) are most likely to visit a tech website after seeing just one story (24 percent). Twenty percent of Millennials (age 18-34) were most likely to visit a site after seeing the company in the news 2-5 times. Seniors (65-plus) were least likely to visit a site after seeing the company’s wares in the press. This makes sense, given that Millennials and Gen Xers are the heaviest readers of tech publications. 
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Writers have deadlines, 100,000s of hungry readers and they need good relevant content. Find them, their emails and use the template below to contact them. Less thinking required.
Marteq's insight:
Yeah: the whole magilla.
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Think you’ve tried every search engine optimization tool in the book? Think again. Press releases are an easy, inexpensive way to boost your SEO, especially when used in conjunction with other marketing tools. Condensed... Think you’ve tried every search engine optimization tool in the book? Think again. I’m willing to bet there’s one you haven’t included in your overall marketing mix. Press releases.
- A press release isn’t only a way to announce information — it’s also a great little ball of SEO, for many reasons: - You can include keywords that people are searching to find your website. - You can hyperlink to specific pages on your site in the release. - You can publish each press release on dozens of quality websites. Google likes this, and will move you up in search results accordingly.
1. Start with a piece of solid news, like the award your company recently won, the major contract you’ve just secured, or a great new piece of content you want to promote. 2. Find a press release template so you know what goes where. Some websites won’t post your press release unless it’s correctly formatted, so stick to the template. 3. Incorporate keywords (more on that in the next section). 4. Find an image to enhance the visual appeal. This could simply be your company logo. 5. Finally, plug in your info and distribute online.
Marteq's insight:
She's right! It's not the answer to everything SEO, but it's an overlooked tactic.
365 SEO Services's comment,
September 28, 2013 12:22 PM
Building brand reputation is best way to generate potential customers.... http://365seoservices.com/content-writing-services.html
BURN's curator insight,
May 5, 2020 6:08 AM
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I hate 99.99% of press releases that hit my inbox. Those sloppy cut-and-paste jobs make me cringe. However, now and then, I receive press releases that make me want to learn more about the newsworthy event. Summarized... I thought I’d stay on the sunny side of the street and share seven traits about press releases that DO get read. 1. A Zippy Email Subject Line 2. A Decent Greeting 3. Clean, Crisp Lines 4. Well-Written Summary of What’s Up 5. Bullet Points 6. An Invitation to Talk More 7. A Shareable Piece of Content
Marteq's insight:
No surprises here. When I look at this list, it follows the basic tenet of a press release: make it easy for the journalist. Easy to read, easy to summarize, easy to pursue/respond. Follow that tenet.
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