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AWS and Salesforce may say 'Sayonara' to Oracle database - CIO Dive

AWS and Salesforce may say 'Sayonara' to Oracle database - CIO Dive | The MarTech Digest | Scoop.it
From www.ciodive.com - January 4, 2018 10:21 AM
Salesforce and Amazon are both planning on entirely eliminating Oracle software from crucial business systems and replacing it "with open-source database software alternatives," reports The Information. Oracle Founder and CTO Larry Ellison's colorful remarks about the companies in the past is said to have impacted the move. 
Amazon already transitioned two internal databases that take care of its e-commerce operation to open-source NoSQL, reports Bloomberg. Salesforce is developing an internal database — code-named "Sayonara" — for its customer management and marketing automation software. Salesforce plans to end its reliance on Oracle by 2023. 
Oracle's database is currently considered the top in the world, according to The Information, but its reputation is overshadowed by price. There are now cheaper alternatives for customers. 
Marteq's insight:

AWS and Salesforce may say 'Sayonara' to Oracle database - CIO Dive

 

Read that second sentence again. Remarks have consequences.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Recent Investments From Oracle And Salesforce Signal AI May Be Ready To Impact Marketing - Demand Gen Report

Recent Investments From Oracle And Salesforce Signal AI May Be Ready To Impact Marketing - Demand Gen Report | The MarTech Digest | Scoop.it
From www.demandgenreport.com - September 29, 2016 10:38 AM
Recent pushes by both Salesforce and Oracle into the artificial intelligence (AI) space have stirred conversations around its potential in the B2B landscape. Both companies are expecting AI to provide users technology that can continuously learn and adapt to enhance how marketing and sales teams produce and execute campaigns.

With the ability to make intelligent decisions based on data and behavior triggers, Oracle states that it will help users streamline business tasks and provide them with individualized recommendations for engaging with prospective customers. The announcement, named Adaptive Intelligent Applications, was made at the company’s annual OpenWorld Conference and came shortly after Salesforce unveiled its Einstein project, which will incorporate AI into its core cloud offerings.

Both moves highlight the growing importance of analytics within B2B organizations, and advancements in technology position users to maximize the data they are gathering from target accounts and buyers.
Marteq's insight:

If you're not completely invested in MarTech, you're going to be way behind competitors.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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With Oracle Wielding Its Translation Layer, All Eyes On Salesforce - AdExchanger

With Oracle Wielding Its Translation Layer, All Eyes On Salesforce - AdExchanger | The MarTech Digest | Scoop.it
From adexchanger.com - April 9, 2015 6:49 AM

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

Marteq's insight:

Just a matter of time before SFDC creates its own translation layer to improve attribution for its clients, if that's the route they choose.

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Salesforce And Oracle: Marketing Tech Will Evolve Along With CMO Mindsets - AdExchanger

Salesforce And Oracle: Marketing Tech Will Evolve Along With CMO Mindsets - AdExchanger | The MarTech Digest | Scoop.it
From adexchanger.com - January 20, 2015 7:06 PM

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Marteq's insight:

The title really should be: "Salesforce and Oracle: CMO Mindsets Will Evolve Along with Marketing Tech." But it's more than the technology: it's an understanding what the technology can do, then shaping the function and culture so as to incorporate that technology.

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Oracle Acquires Cloud Marketing Player Responsys for $1.5 Billion - All Things D | #TheMarketingAutomationAlert

Oracle Acquires Cloud Marketing Player Responsys for $1.5 Billion - All Things D | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
From allthingsd.com - December 23, 2013 6:10 AM
Marketing in the cloud is still hot.


Digest...


Marketing software in the cloud is still pretty hot. Software giant Oracle proved it today by saying it will spend $1.5 billion to acquire email marketing company Responsys for $27 a share. That leaves Constant Contact, another email marketing company, available — its shares rose by more than four percent today in the wake of this deal. And while we’re at it, it’s worth mentioning that shares of Marketo, another cloud-based marketing company, are up by more than nine percent this morning.

 

Oracle said it will combine Responsys with another recent acquisition, Eloqua, which it bought a year ago today for $871 million. The result will be a marketing cloud product that serves both the business-to-business and business-to-consumer ends of the spectrum.

 

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Marteq's insight:

In direct response to the SFDC/Exact Target acquisition.

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Eloqua Sets Its Sights on B2C Market - CRM Magazine

Eloqua Sets Its Sights on B2C Market - CRM Magazine | The MarTech Digest | Scoop.it
From www.destinationcrm.com - February 26, 2013 8:39 AM
Marketers will receive more e-commerce capabilities and continued support for Salesforce.com products.


Excerpts...


Eloqua, the marketing automation provider that Oracle purchased for $871 million last year, plans to expand beyond its current B2B customer base and offer e-commerce capabilities aimed at B2C companies, according to Eloqua CEO Joe Payne.


"If you think about it, a lot of our clients are hybrids," comments Payne during a press call. "A lot of B2B companies are selling things online, and Oracle is helping us approach the B2C markets."


Eloqua wants to help marketers know their prospects better and build more targeted marketing campaigns, according to Payne.


In building out its capabilities, Eloqua plans to integrate with Art Technology Group, a firm that specializes in e-commerce software and on-demand optimization applications, which was acquired by Oracle three years ago.


Payne also echoed Oracle President Mark Hurd's statement from last week's Webinar that Oracle will allow Eloqua customers to continue using Salesforce.com's products, such as its Chatter collaboration tool. At the same time, Eloqua is working on a similar offering with Oracle's social suite.

Marteq's insight:

Last paragraph above is interesting inasmuch as what was not said. Allowing Eloqua customers to continue to use SFDC products, but does that truly communicate continued deep support of the Eloqua/SFDC integration? Keep this on the Watch list.


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Derek Bell's curator insight, December 28, 2013 5:05 PM

We have a number of clients who are either B2B2C, B2B, B2P and B2C. Eloqua can easily accommodate for these clients with its deep and rich functionality. Part of my job is to help our customers get more out of Eloqua, it's on ongoing exercise and they're doing some amazing things.
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