The title really should be: "Salesforce and Oracle: CMO Mindsets Will Evolve Along with Marketing Tech." But it's more than the technology: it's an understanding what the technology can do, then shaping the function and culture so as to incorporate that technology.
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The title really should be: "Salesforce and Oracle: CMO Mindsets Will Evolve Along with Marketing Tech." But it's more than the technology: it's an understanding what the technology can do, then shaping the function and culture so as to incorporate that technology.