Customer retention automation platform Optimove has announced a new CRM optimization bot solution that will automate the analysis and interpretation of customer marketing campaigns.

Optimove’s Optibot leverages artificial intelligence (AI) and machine learning to automate the analysis process and recommend actionable marketing insights to help marketers increase campaign performance.

The Optibot solution is integrated directly within Optimove’s platform, giving marketers the ability to manage and automate multichannel customer marketing plans based on predictive micro-segmentation technology. Optibot brings additional capabilities to the platform by continuously scanning a brand’s campaign calendar and customer models to uncover hidden actionable insights within the data that can be used to optimize marketing activities.