"Openprise is designed to help automate how marketers analyze, clean, enrich and unify data across systems within an organization's tech stack.

Openprise Data Automation can help users automate data processing, including analysis, cleansing, enrichment and unification across systems. This includes data deduplication and standardization; data enrichment for missing fields; and lead management functions such as lead-to-account matching, lead-to-contact conversion and lead routing.

 

Openprise Data Automation is used by demand generation, marketing operations, sales operations and other departments that take a data-driven approach to their roles."