Digest...

Strategy #1: Ask for emails more aggressively. Here are three ways to help promote email sign-ups throughout your site.

>>Use free tools that give visitors an easy way to subscribe [The author’s] business website, SumoMe.com, offers free tools to grow your email list. The main ones I use are List Builder, a non-annoying pop-up, and Scroll Box, a sign-up form that only appears towards the end of an article or blog post.

>>Make your home page an email gate

>>Ask your readers for their email addresses within your content

Strategy #2: Create a one-month free course

1. Have launch partners. 
2. Decrease the course length.  Four to six weeks is enough time to provide substantial educational value.
3. Narrow your topic.
4. Create urgency. 

Strategy #3: Write high-value guest posts

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Email Marketing - Email newsletters with short subject lines (4-15 characters) had the highest average open rate (15.8%) in 2012, according to MailerMailer's annual Email Marketing Metrics Report.

Excerpts...

Click rates also peaked when subject lines were kept short. Subject lines of 4-15 characters had the highest click rate (2.6%). Very long subject lines—over 51 characters—had the lowest click rate (1.6%).

Email newsletter campaigns sent in the first half of 2012 had an average open rate of 9.7%, and those sent in the second half of the year had an average open rate of 10.0%.

In the first half of 2012, open rate peaked on Tuesdays and Wednesdays at 10.7%. In the second half of the year, the highest open rate (10.6%) was on Tuesdays.

Messages scheduled for delivery between early evening and early morning led to better open rates.

However, when both the subject line and message content were personalized, open rate dropped to 5.3%—lower than that of messages with no personalization at all (9.8%).