Neustar rolled out on Monday the beta version of PlatformOne, a product that combines Neustar’s offline assets with the online marketing capabilities of Aggregate Knowledge, which Neustar acquired last October.

PlatformOne merges this consumer data with Aggregate Knowledge’s technology. Through its relationships with wireless carriers and Internet service providers, Neustar has access to a large data set of telephone numbers and geolocation data. Aggregate Knowledge’s data-management platform (DMP) provides marketers with media intelligence in the online space.

The combined product is designed to allow marketers to find audience segments based on first-party CRM data as well as Neustar’s consumer data and analyze how a marketing campaign performed against those segments.

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