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Kahuna is interesting because it's a mobile-first marketing automation platform that can be used for marketing anything, not just a mobile app.
Basic/ Digest...
“Mobile has been the future for 10 years now,” Adam Marchick told me today. He’s the CEO of Kahuna, a mobile marketing automation company that just raised $11 million to hit the market harder.
The same day Kahuna announced its new cash, the well-established Urban Airship announced its own brand-new mobile marketing automation solution, which allows marketers to build automated real-time marketing workflows for millions of customers or potential customers, and integrates with Apple’s iBeacon local commerce product.
Kahuna is interesting because it’s a mobile-first marketing automation platform that can be used for marketing anything, not just a mobile app.
The company claims that it more than doubles customer engagement, with response rates hovering around 20 percent for its push messages. Marchick says that’s because the company, which is thoroughly staffed and funded by ex-Facebookers and other fast-growing startup people with very significant growth hacker credential, knows what to send and what not to send.
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This article points out that marketing automation is the new thing for mobile marketing. Today people have multiple devices and respond more quickly to mobile messages. The article says that people will pay more attention to SMS and push notifications. A mobile marketing automation company called Kahuna announced a solution that will allow marketers to build real-time marketing workflows for customers.
I agree with this article that it is important to focus on SMS and push notifications when trying to gain more customer engagement. I use at least two different devices everyday including my smartphone and my laptop. Even though I check my email on a daily basis, I am more likely to respond more quickly to SMS or a push notification. I like to receive important updates in real-time. I think Kahuna has the right idea with their new solution because it will focus on connecting marketers to customers using real-time. I think if Kahuna uses important content that is relevant to the customer it will be successful.
“Mobile has been the future for 10 years now,” said Adam Marchick who is the CEO of Kahuna, a mobile marketing automation company. His company just raised $11 million to hit the market with a new service for mobile marketers. Marketing automation is currently tripling annually and is still not used by more than 90 percent of non-tech companies, but Marchick is working to change that. This new service allows marketers to create automated workflows for millions of customers. It is a mobile-first marketing automation platform, can be used for marketing any product, and is not limited to just an app.
I personally love reading articles about these new technological advances. The world marketplace is newly revolving around the online world and inventions that create more value for users is always a doorway to many new and improved innovations. I believe that this could be a very common service I will be using in my professional career.
Mobile marketing automations is the next big thing in the mobile world. This article follows Kahuna, a mobile marketing automation company that just raised $11 Million. Their brand-new mobile marketing automation solution, which allows marketers to build automated real-time marketing workflows for millions of customers or potential customers, and integrates with Apple’s iBeacon local commerce product. Kahuna is a mobile-first marketing automation platform that can be used for marketing anything, not just mobile apps. The company claims that it more than doubles customer engagement, with response rates hovering around 20 percent for its push messages. This is because people use many devices now, and they respond much quicker and more frequently to mobile messages such as SMS and push notifications than to email or other, older forms of communication. Adam Marchick, CEO of Kahuna, states “A lot of the old marketing automation systems assumed that one person had one device and assumed that if you knew someone’s email that was good enough. That’s just not true anymore. And lot of marketing automation companies think mobile marketing is small emails … and that’s just not true either.” It seems that mobile marketing may be moving in a direction that could lead to improved customer responsiveness due to automation features that appeal more to mobile consumers than the older marketing techniques do.