Is the computer as we know it on its way out? Mobile use keeps growing, and desktop PC use continues to decline. What does that mean for computers? Check out this compilation of stats and facts.
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Ashley Brown's curator insight,
September 29, 2014 11:01 AM
Mobile internet use has surpassed the use of the laptop and PC's which means that most consumers and businesses are doing their research on their phones. And while the B2C companies have mastered reaching the consumer through their mobile devices B2B businesses might want to consider doing the same. They want to be thinking about the following four things; Mobile website: -Businesses want to make sure that your website is mobile friendly -make sure it loads fast and is easy to navigate Articles and content: -make sure your content can be found quickly and is organized in a responsive format Social Friendly: -make sure that readers can share your content easily -do this by installing social media buttons that link them to social media sites App-Centric: -most consumers are on mobile apps when on their mobile devices -make sure that you have a mobile presence in the apps
In my opinion this article is correct in the thinking that businesses should be aware and take advantage of the mobile market. I use my mobile devices more than my laptop in order to gain information about different companies. And if I can't find the content quickly or it doesn't load I will most likely move on to the next thing. I feel like this is also true for many other people especially people in a B2B transaction. Their time is probably very strained and valuable so if they can't get the information about your company quickly or if it doesn't seem like you have kept up with the growing trends in society they may pass you up for another competitor.
Mobinee's curator insight,
August 6, 2014 10:05 PM
It's quite interesting to see B2B companies quickly adopting mobile to research products and compare features and prices.
Elizabeth Dickey's curator insight,
September 15, 2014 12:31 PM
This article points out that marketing automation is the new thing for mobile marketing. Today people have multiple devices and respond more quickly to mobile messages. The article says that people will pay more attention to SMS and push notifications. A mobile marketing automation company called Kahuna announced a solution that will allow marketers to build real-time marketing workflows for customers.
I agree with this article that it is important to focus on SMS and push notifications when trying to gain more customer engagement. I use at least two different devices everyday including my smartphone and my laptop. Even though I check my email on a daily basis, I am more likely to respond more quickly to SMS or a push notification. I like to receive important updates in real-time. I think Kahuna has the right idea with their new solution because it will focus on connecting marketers to customers using real-time. I think if Kahuna uses important content that is relevant to the customer it will be successful.
Brad Notaro's curator insight,
September 21, 2014 8:10 PM
“Mobile has been the future for 10 years now,” said Adam Marchick who is the CEO of Kahuna, a mobile marketing automation company. His company just raised $11 million to hit the market with a new service for mobile marketers. Marketing automation is currently tripling annually and is still not used by more than 90 percent of non-tech companies, but Marchick is working to change that. This new service allows marketers to create automated workflows for millions of customers. It is a mobile-first marketing automation platform, can be used for marketing any product, and is not limited to just an app. I personally love reading articles about these new technological advances. The world marketplace is newly revolving around the online world and inventions that create more value for users is always a doorway to many new and improved innovations. I believe that this could be a very common service I will be using in my professional career.
Justin Argyelan's curator insight,
September 29, 2014 12:24 PM
Mobile marketing automations is the next big thing in the mobile world. This article follows Kahuna, a mobile marketing automation company that just raised $11 Million. Their brand-new mobile marketing automation solution, which allows marketers to build automated real-time marketing workflows for millions of customers or potential customers, and integrates with Apple’s iBeacon local commerce product. Kahuna is a mobile-first marketing automation platform that can be used for marketing anything, not just mobile apps. The company claims that it more than doubles customer engagement, with response rates hovering around 20 percent for its push messages. This is because people use many devices now, and they respond much quicker and more frequently to mobile messages such as SMS and push notifications than to email or other, older forms of communication. Adam Marchick, CEO of Kahuna, states “A lot of the old marketing automation systems assumed that one person had one device and assumed that if you knew someone’s email that was good enough. That’s just not true anymore. And lot of marketing automation companies think mobile marketing is small emails … and that’s just not true either.” It seems that mobile marketing may be moving in a direction that could lead to improved customer responsiveness due to automation features that appeal more to mobile consumers than the older marketing techniques do.
AdSpruce's curator insight,
August 28, 2014 5:31 AM
A really witty look at how video advertising on the mobile web is taking over. Especially intersting for publishers who have CPC or CPV ads on their sites.
Tina Schraier's curator insight,
October 6, 2014 8:04 AM
You can use the V-Smart as your web form. Tina.YourVirtualPortal.net
RITU DANGOL's curator insight,
October 27, 2014 6:33 PM
when using a social media channel for your business, it is important to start by doing research and understanding the overall behaviors of a of users network, moreover how they behave on their mobile device.
By permission of customer, company can send text message about deals & promotions and coupon codes.
from LogMyCalls company can track every call of consumers generated by mobile advertising.
RITU DANGOL's curator insight,
November 24, 2014 11:50 AM
Mobile Marketing is a great tool for business SMS marketing is highly effective tools for business, you can send a text message to your customer about great deals and saving with coupon codes for saving.
Craig Slepsky's comment,
February 25, 2013 10:31 AM
Mobile shopping is becoming more frequent, businesses must make adjustments to satisfy costumes.
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Will Mobile Devices Replace Desktop Computers? [Infographic] - MarketingProfs
Short answer: no. Why? It's too damn small. Once connectivity is the same or better, and it's damn simple to connect to a monitor (or monitors) and a mouse, then you can see a replacement.
Click/tap to view the original article.
This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing