Millennials continue to use emails, especially for more formal matters and for communicating with brands. However, do make sure that you adapt your campaigns to this specific target group and bear in mind the following points:

● Content personalisation: Tailor the content of your newsletter to each subscriber as far as possible by using all the information you have on them.
● Multi-channel Millennials: Combine social media (branding and entertainment), email (offers and information) and your website (transactions) for optimum results.
● The right moment: Investigate when would be a good time to send your emails to your subscriber and react accordingly.
● Responsive is not enough: Design with mobile in mind and understand how your message should be conveyed on a mobile device
● TL;DR # @: Use special characters carefully and try using a short summary at the end of long posts.

Just how different are millennial customers from their Gen X counterparts? New research on millennial technology buyers may surprise.

As a consumer group, Millennials are just starting to flex their spending power, which will grow significantly in the coming years. While they’re years from fully establishing themselves, they’re already having a marked impact on the global consumer landscape.

Marketing Strategy - Want to know more about Millennials and how to market to them? Here's a look at vital stats about this demographic—and info about how best to reach it.

When moving from an analog corporate mindset to embracing digital transformation, B2B marketers often struggle. They are marketing to increasingly younger and/or increasingly tech-savvy buyers, who also come into the buying process incredibly well-informed. The traditional sales-led process has transformed to a marketing-led one, and a marketer’s job is to understand every facet of the customer path to purchase. That means anticipating customer needs, understanding the way they find information on products or services they need, and the channels and resources they use to do that, and crafting messaging that appeals to them and which draws them in and, once there, a user experience that satisfies.