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What NOT To Do When Writing a Meta Description - SEMrush

What NOT To Do When Writing a Meta Description - SEMrush | The MarTech Digest | Scoop.it
From www.semrush.com - October 30, 2017 11:20 AM
1. Don’t Focus On the Number of Characters
2. Don’t Duplicate Your Meta Description
3. Don’t Forget Keywords in Your Copy
4. Don’t Write Boring Descriptions
5. Don’t Be Lazy; Set Up Structured Data
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Upwork's curator insight, October 30, 2017 11:32 AM
Good SEO tips to add to your list.
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The Wonderful World of SEO Meta Tags [Refreshed for 2017] - Moz

The Wonderful World of SEO Meta Tags [Refreshed for 2017] - Moz | The MarTech Digest | Scoop.it
From moz.com - April 13, 2017 11:18 AM
These are the meta tags that should be on every page, no matter what. Notice that this is a small list; these are the only ones that are required, so if you can work with just these, please do.

  • Meta content type 
  • Title 
  • Meta description 
  • Viewport 
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Succinct 'n superb.

 

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You May Be Overlooking the Most Powerful Marketing Tool at Your Disposal - Profs

You May Be Overlooking the Most Powerful Marketing Tool at Your Disposal - Profs | The MarTech Digest | Scoop.it
From www.marketingprofs.com - September 30, 2016 12:29 PM
How do you write a good meta description? Well, at the moment, you've only got about 160 characters to play with. That's not a lot of room, so you'll have to make your point quickly. The only rule is that, from an SEO point of view, all your meta descriptions should be unique.

Here are a few techniques that some of the biggest brands in the world use. Meta descriptions should...

  • Include a latest offer or discount
  • Reaffirm a brand promise or slogan
  • Tease in readers with some sort of clever hook
  • Include contact details (so users don't have to click on any links after making their search)
  • Include fun facts about their product or service (to stand out from the crowd)
  • Mention a free download or lead magnet (that will appeal to their target audience)
  • Include a relevant keyword (not for SEO gains but to reassure searchers)
  • Allude to a popular pain point that their company's product or service helps with (creating desire)
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How to write meta descriptions for SEO (with good and bad examples) | Search Engine Watch

How to write meta descriptions for SEO (with good and bad examples) | Search Engine Watch | The MarTech Digest | Scoop.it
From searchenginewatch.com - June 21, 2016 7:10 AM
What is a meta description? How do you write one? Why are meta descriptions important? Do they actually help with search engine optimisation? What are some good and bad examples?

Following on from our incredibly popular guide 22 SEO essentials for optimising your site, I thought I’d follow up the advice on meta tags and answer all of the above questions.

If you just want a quick guide to optimising meta descriptions, click here to jump to the checklist section.

For the rest of you, first lets talk about meta tags in general:
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