Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced it has partnered with LinkedIn Sales Navigator to empower sales teams to discover the right prospects within target accounts and engage with them in a more personalized way to drive revenue growth.
Marketo and LinkedIn Sales Navigator have partnered to deliver an innovative integration that supports sales teams' efforts to identify and engage the best contacts with personalized messages at every stage. With this integration, sales reps can access potential customers' LinkedIn profiles and gain visibility into their professional network, all within Marketo ToutApp to:
Leverage shared connections to secure "warm introductions" to prospects
Uncover new contacts within a given account to increase reach and coverage
Discover contacts' professional experiences and interests to tailor outbound messages and build rapport
A smart integration, and something all MAPs should have (even if through Zapier).
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