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The MarTech Digest
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![[Infographic] Marketers Embrace, But Still Struggle With, Content Marketing - Demand Gen Report | #TheMarketingTechAlert | The MarTech Digest | Scoop.it](https://img.scoop.it/J30eXTIpQkjc-89ocaW0LPL6dadsvGA8m9WNoVsbzkY=)
"While content is king for marketers, the latest survey from Frost & Sullivan finds that it’s also their principal challenge. Marketers tend to rate their content efforts as average, and they seem to be wedded to formats that predate the Internet." ____________________________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
It just points to outsourcing: there's no other way around it. 
ContentMarketingNews's curator insight,
September 14, 2014 10:58 PM
www.ScottMartin.org / https://www.linkedin.com/groups/Content-Marketing-News-6773232/about ; |
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It's an interesting notion, but is there enough budget to split this out as a separate spot in MarketingOps?