Marketing automation plays an important role in efficient inbound marketing campaigns. It does not, however, work if one’s inbound marketing efforts cannot consistently produce and generate qualified leads.

In order to exponentially multiply sales without exponentially multiplying work, you need to automate. Your marketing automation will only work if it’s done correctly. Bash Foo has transformed marketing automation from a strategy to an art by discovering and understanding the marketing automation needs of each business it serves.

Marketing automation is not a stand-alone fix for generating leads and increasing revenue. It’s a way to magnify what you’re already doing well. That’s how Bash Foo helps small businesses. They implement best practices and automate your campaigns to produce substantial growth.

Marketing automation requires effort and skill. When done correctly, it provides a huge return on investment.

When you’re aligning marketing content with customer needs, then marketing automation becomes a lot easier and a lot more effective.

"1) Marketing automation rules cannot cope with complex buyer journeys

The problem is that the B2B buyer journey is much more complex than marketing automation vendors would have you believe. 

2) Rules cannot adapt to changing contexts

The nature of marketing automation rules is that once they have been activated they remain active until you manually deactivate them. This mean that they are not adaptive and they cannot learn from a campaign’s results, only repeat them.

3) Marketing automation rules mean more - not less - staff 

As counterintuitive as it sounds, marketing automation often means having to bring on more – not less – staff. As well as a marketing manager, a database manager, a demand gen exec, a content strategist, you will most likely need a marketing technologist who is able to help you get the most out of your new system."