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Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.
Marteq's insight:
Not mentioned: there's a cost associated with underutilized MA due to lack of appropriate MarTech talent on staff. Click through for supporting links. 
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According to SiriusDecisions, process should always precede technology. Combined with the proper processes and skills, marketing automation can produce exceptional results. Discover more functionality, increase conversion rates and ultimately drive revenue by combining technology with proper procedure at your organization. Learn how to calculate marketing ROI, create positive impact and avoid disappointing results with your marketing automation platform.
Marteq's insight:
Behind a quick registration form. Only 2+ pages, but excellent work.
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![The ROI of Marketing Automation [Infographic] - Salesforce | The MarTech Digest | Scoop.it](https://img.scoop.it/TUQSmo5gYq-eMgnIrSxVfPL6dadsvGA8m9WNoVsbzkY=)
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Digest... A full quarter of companies that adopt marketing automation boost revenue between 30 and 49 percent, according to a new study by RazorSocial’s Ian Cleary. Another 20 percent of companies see revenue jump between 15 and 29 percent.
But significant errors in system selection can lead to negative ROI — and dissatisfaction.
“Picking the wrong tool, not assigning the right resources, and not managing the initial and ongoing implementation can lead to reduced or even non-existent ROI,” Cleary says. “Almost half of those who have implemented marketing automation are not sure, months or years later, whether the time, energy, and money to do marketing automation has been worth it.” That’s a striking dichotomy: significant ROI on the one hand, and seemingly inexplicable unhappiness with results on the other hand.
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Marteq's insight:
The pain is felt when you have the wrong people, poor implementation and insufficient content. Solve those additives, and you're fine.
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I am totally geeking out over marketing automation but not unlike any technology, if used incorrectly it can hurt. Good piece about what to look out for...
Is there scope for improvement in your marketing automation activities? This article suggests that many organisations are wasting valuable opportunities to connect with their customers.