Your new post is loading...
Intermediate/ Digest...
1. Marketing Strategy
What stage of marketing automation — if any — have you reached to date? Is your marketing team logistically ready to take a bigger leap into marketing automation? Are they emotionally ready?
2. Cross-Functional Alignment
The next step is to actively align marketing and sales so that both teams are working toward a unified goal. Cross-functional alignment (CFA) exercises create synergy so that both teams can get on board with marketing automation drivers.
3. Measurement and Reporting
A consulting team should assess your key reporting metrics with the objective of better measuring future success. Ultimately, this aspect of strategic consulting is the one that builds your business case — a tangible deliverable you can show your leadership team, which includes a competitive analysis and full return on investment analysis.
4. Systems and Technology
Evaluate your technology stack to understand the impact it’s currently having on your marketing automation strategy.
__________________
► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
It's what you should expect from your MAS vendor or your Marketing Technology Service Provider (MTSP). There are other steps, e.g., inventory of current MT apps, inventory of current skill sets, integration requirements, etc.