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Today, B2B technology vendors are offering much more than technology: Many also offer DIFM services (AKA, managed services) to execute the tactical activities associated with using their platform. For example, marketing automation technology vendors might offer DIFM services like these:
- Designing email and landing page templates
- Building and executing nurture campaigns
- Developing and implementing lead scoring profiles
- Building and managing events
- Performing A/B-testing
- Creating and managing campaign reports
Salesfusion offers managed services (for a fee, of course) as a part of their offering, as they know that many users just don't have the in house expertise to get the MA system up and running.
Opinion: let the partners take care of this.
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