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Content - Long-form news articles get roughly the same number of mobile visitors as short-form articles—but garner twice as much engaged time, according to recent data from the Pew Research Center. 
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Scoop.it!
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Marteq's insight:
Take it to the bank...
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
Great guidance!
Scoop.it!
Digest... When and How to Use Short Form Content Successfully Short form content is often ideal for striking, visual content or short, compelling posts that quickly convey your message. For certain blogs and sites, posting short content multiple times per day can generate large amounts of organic search traffic in a short period of time.
When and How to Use Long Form Content Successfully When you need to generate search traffic that converts to signups, long-term relationships, and larger amounts of organic traffic over the long term, long form content is often more effective. Quartz editor, Kevin Delaney, argues that articles should ideally be either less than 500 words or 1,200 words or more, and to stay away from the traditional 700 word article.
If you’re looking for a bulleted list of tips for creating your next long form content marketing piece, here you go: -- > Create content you would read -- > Include actionable tips that generate real value -- > Make your content 1,200 words or longer -- > If you’re talking tech, tell what it does, not how it works -- > Tell a story -- > Don’t sell -- > Tell secrets, just like Moz gives complete instructions on how to do your own SEO -- > Include imagery and great design -- > Don’t expect it to be easy or quick
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Marteq's insight:
A tremendous article full on spot-on guidance. Bookmark and incorporate into your processes.
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Blog platform Medium compiled data on its most successful articles by measuring the average time on page in relation to post length and the amount of time it takes the average reader to finish the post. Based on this data, the ideal blog post takes seven minutes to read and is around 1,600 words long. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
Data-driven long form content, where the information is new/fresh, drives the longest visit duration. But don't underestimate the value of presentation, e.g., interactive infographics.
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Excerpt... If one looks at all of the changes happening around us and then looks ahead at where all of this is going, longer content and blogs will likely have more relevancy going forward, and here are 5 reasons why: 1) The perception that longer content is of better quality, but generally speaking, length gives writers the opportunity to dive deeper and teach better on any given subject. 2) ROI: bigger and better content, when consumed, can have a dramatic impact on consumers and potential clients. 3) More visual capabilities: the more visual components an article or piece of content has the more likely it is to draw attention and be read. 4) Penguin, Panda and Google like Big Content 5) Longer content gets more Social Shares
Marteq's insight:
This post convinced us that long content is desirable, and we are going to strive to produce long content. We were of the mindset that few have time to spend on anything longer than a quick burst, e.g., Seth's blog posts. However, the argument in this post + the average time spent on The Marketing Automation Alert (close to 10 minutes per visitor) convinces us that longer content may be the way to go. Seriously, what does it take to convert a white paper into a piece of solid long content?
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How about that!
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