What’s the value of a logo? Ask a company like Nike and you might say millions of dollars – but the truth is that, in 1971, Nike paid $35 for their logo. These days, the going rate for professional logo design can be anywhere between $150 and $50,000. We recently worked with a client that spent $16,000 on a logo design only to find it when they did a Google Image Search for their industry… they got rid of the firm and did an online design contest instead for $250 and got an original, unique, and well-designed logo that fit their overall brand.
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