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Keep It Clean: The Importance of Email-List Hygiene [Infographic] - Profs

Keep It Clean: The Importance of Email-List Hygiene [Infographic] - Profs | The MarTech Digest | Scoop.it
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This scoop comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing             

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Research: Email List Quality is Top Priority for B2B Marketers | MarTech

Research: Email List Quality is Top Priority for B2B Marketers | MarTech | The MarTech Digest | Scoop.it
Research: Email List Quality is Top Priority for B2B Marketers by Neil Berman on MarTech
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CT for the link to the study.

 

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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How to Find Email Addresses - Sharp Rocket

How to Find Email Addresses - Sharp Rocket | The MarTech Digest | Scoop.it
PLACES TO LOOK FOR CONTACT INFORMATION
1. CONTACT PAGE
2. ABOUT PAGE
3. PRIVACY POLICY
4. DISCLAIMER/DISCLOSURE
5. SOCIAL MEDIA PAGES
6. GOOGLE QUERIES
7. EMAIL HUNTER
8. CLEARBIT
Email Verification
1. RAPPORTIVE
2. VERIFYEMAILADDRESS.ORG
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Don't forget Full Contact.

 

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Email authentication startup ValiMail comes out of stealth with $1.5 million - VentureBeat

Email authentication startup ValiMail comes out of stealth with $1.5 million - VentureBeat | The MarTech Digest | Scoop.it
ValiMail, a startup with a cloud service for authenticating email, is coming out of stealth mode today and revealing a $1.5 million seed round.

The startup is built around ensuring that companies only send out verified emails, so that employees, partners, and end users don’t end up receiving illegitimate messages. Rather than leaving companies to implement old authentication protocols — like the Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM), or the Domain-based Message Authentication, Reporting, and Conformance (DMARC) that builds on those two — ValiMail takes care of all that and offers users a simple web-based interface to work with, for an annual fee.
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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How to Optimize Your Email Campaigns With Interest-Based List Segmentation - Profs

How to Optimize Your Email Campaigns With Interest-Based List Segmentation - Profs | The MarTech Digest | Scoop.it
Tactic No. 1: Within Your Welcome Email

Tactic No. 2: On the Opt-in Form Itself

          1. Segment from within your landing page offer. 

          2. Segment from within your opt-in form. 

Tactic No. 3: Based On Website Pages They Visited
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And very doable through your MAP.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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