Demand generation budgets will continue their upward trajectory in 2016, with more than two-thirds (67%) of marketers expecting an overall increase, and more than one-third (39%) of marketers expecting a rise of 20% or more, according to respondents to the 2016 Demand Generation Benchmark Report.

While the number of respondents expecting their demand gen budgets to rise remained essentially the same as in 2015, far more respondents anticipate a more significant increase this year. Last year, 21% of respondents saw an increase of 20% or more, compared with double that (39%) this year.

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Which channels provide the lowest costs-per-lead for B2B marketers? Given that a recent Ascend2 report found that the majority of marketers are seeing steady or increasing costs-per-lead, a new report from Software Advice provides timely and intriguing data on the performance of various channels.

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Leads fuel the sales pipeline. But prospects are becoming much more sophisticated about engaging with companies and sharing the information marketers need to generate demand. How will marketers reach the next level of lead generation performance in the year ahead?

The 16-page report contains charts and analysis on:
-Lead generation effectiveness is changing dramatically
-Most important objectives for lead generation in the year ahead
-Rating the success of lead generation to achieve important objectives
-Most challenging obstacles to lead generation success
-How lead generation effectiveness is changing
-Resources used to execute lead generation tactics
-Ratios for tactical effectiveness versus degree of difficulty
-How cost-per-lead is changing
-Extent of marketing software used to manage lead generation

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Excerpt...

How Much Does A Lead Cost? Main Highlights:

-- >  CPL (cost per lead) can vary significantly across industries

-- >  Lead filters do have an expected increase on lead cost (from 20-45% increase in CPL)

-- >  Custom questions like BANT (see below) have the greatest impact on cost (45% increase in CPL)

-- >  According to a test, strict filters can prevent reach, increase cost and lower lead quality

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